Disney Promotes Jennifer Rogers Doyle
Jennifer Rogers Doyle has been promoted to the newly created role of senior vice-president, Brand Development and Integrated Planning, Disney Channels Worldwide. Rogers Doyle will jointly report to Sean Cocchia, executive vice-president of Business Operations and General Manager, Disney Channels Worldwide and John Rood, senior vice-president of Marketing, Disney Channels Worldwide.
Rogers Doyle joined Disney Channels in 2004 and served as vice-president, Franchise Management since 2005. She set the course for a cohesive, structured approach to developing franchises and identifying compelling consumer product opportunities that enhance viewers’ connection with Disney Channels’ stories and characters. Her leadership and partnership with the other Disney divisions helped to generate billions of dollars in retail sales based on properties from Disney Channels Worldwide.
In her new role, her remit expands to Integrated Planning and the development of cross-department marketing strategies for Disney Junior, Disney Channel, and Disney XD series, movies, and programming events. She will continue to strengthen franchise opportunities for branded properties and partner with the creative teams on ancillary content such as the short-form animated series Descendants Wicked World, to sustain Disney Channels franchises and franchise business development.
Among her accomplishments, Rogers Doyle propelled an umbrella branding strategy that embodied Disney Junior and made it the centerpiece of Disney’s worldwide efforts to serve kids ages 2-7 and their families. Her plan helped extend viewers’ experience with their favorite characters and stories including Sofia the First, Doc McStuffins, Vampirina, and Mickey Mouse Clubhouse and its spin-off, Mickey and the Roadster Racers. She also directed Disney Channel’s franchise management for hit properties geared towards kids age 6–14 including Descendants, DuckTales, High School Musical, Hannah Montana, and Phineas and Ferb.