You're Hired

You’re Hired


KidKraft Appoints Geoff Walker as President, CEO

KidKraft has named Geoff Walker, a veteran toy industry leader with more than 20 years of experience, as president and chief executive officer. Walker will also serve as a member of the company’s board of directors effective immediately.

Walker is a former Mattel executive whose career included global leadership with management positions across the U.S. and Europe and overseeing the growth in multiple global brands such as Hot Wheels and Fisher-Price. His experience will support KidKraft’s growth as the company further expands internationally and continues to build on a 50-year legacy in the toy and juvenile product industry.

Walker was most recently executive vice-president and chief strategic technology officer for Mattel. In his most recent role he oversaw an innovation incubator and the division that managed various properties and partnerships with entertainment companies that included Warner Bros. and The Walt Disney Company. Previously, he was the executive vice-president and general manager for the North American commercial division, executive vice president of the Fisher-Price global brands team, and general manager and senior vice president of Europe, Eastern Europe and Russia, among other roles.

KidKraft was acquired by MidOcean Partners, a premier middle market private equity firm focused on consumer and business services, in July 2015.