aNb Media News, January 3, 2019


LIMA to Induct Pam Lifford, Michael Stone into Licensing Hall of Fame

LIMA, the International Licensing Industry Merchandisers’ Association, will induct Pam Lifford, president of Warner Bros. Global Brands and Experiences, and Michael Stone, chairman and co-founder of Beanstalk, into the LIMA Licensing Hall of Fame.

The induction ceremony will take place on June 4 at the LIMA Licensing Awards during Licensing Expo 2019.

“LIMA is proud to celebrate these two widely respected licensing veterans who have dedicated their careers to driving the success of licensing among the broader business community,” said LIMA President, Maura Regan. “Michael has been instrumental in the evolution of brand extension licensing as a highly effective corporate strategy and Pam is responsible for the domestic and international licensing of some of the most highly regarded entertainment franchises in the world. Their recognition in the Licensing Hall of Fame is well-deserved.”

Michael Stone is the chairman and co-founder of Beanstalk, an Omnicom-owned, global brand extension licensing agency and consultancy. Beanstalk is the recipient of 23 LIMA Awards and is responsible for some of the most successful licensing programs of all time, including programs for Procter & Gamble, Stanley Black & Decker, Harley-Davidson, The Coca-Cola Company, HGTV, Diageo, and Mary-Kate and Ashley, among others. In addition to teaching the first graduate course in the country specifically on trademark licensing as an adjunct professor for Baruch University, as well as an undergraduate course at Long Island University Post, Stone is an authority on licensing and frequently contributes to Advertising Age, Adweek, Forbes, The Wall Street Journal, The New York Times and other media outlets. Stone recently authored his first book, The Power of Licensing: Harnessing Brand Equity.

Pam Lifford is president of Warner Bros. Global Brands & Experiences, where she leads the alignment of large-scale brand and franchise strategies across the studio’s world-class characters and brands as well as overseeing Warner Bros. Consumer Products, DC, Themed Entertainment, and a new Global Franchise team. Lifford’s vision for next-level development of fan-engagement drives the creation of business opportunities designed to reshape how Warner Bros. delivers fan-focused activities. Working in partnership with all divisions of the Studio, Lifford’s team ensures that every touchpoint for cross-company collaboration is maximized. Lifford joined Warner Bros. in 2016 as president of its consumer products division, where she refocused the division’s priorities and put strategies in place that increased the business by 47 percent in her first year alone. Prior to Warner Bros., Lifford held executive leadership position at Disney and Quicksilver as well as key roles at Road Runner Sports and Nike.