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Rubik’s Brand Appoints ChizComm as Global Agency of Record


Rubik’s Brand Ltd. prepares to celebrate 40 years of the Rubik’s Cube supported by ChizComm as its global agency of record.


The Rubik’s Cube has remained a top selling multi-generational toy over the past four decades. Built on the foundation of innovation, the brand continues to develop new and unique products that tap into the brand’s DNA and originality, seen now in McDonald’s Happy Meals to the Red Bull Mind Games.


Rubik’s Brand has hired ChizComm as its marketing and communications agency for the lead up and celebration of the 40th anniversary of the original Rubik’s Cube. ChizComm will manage consumer marketing programs and public relations strategies for Rubik’s globally, alongside teams in each market in order to combine execution efforts.


“We are beyond excited to be partnered with such a universally classic and nostalgic brand,” said Harold Chizick, CEO, ChizComm. “The Rubik’s Cube has an incredible history and has been making memories around the world for the past 40 years. We look forward to working with the Rubik’s team internationally to continue propelling this brand forward into another decade.”


“Forty years is a phenomenal milestone for the Rubik’s Cube and one that we intend to celebrate in style,” said Christoph Bettin, CEO, Rubik’s Brand Ltd. “Supported by ChizComm, we will bring the Rubik’s Cube, the brand, and the creativity into the hands of tomorrow’s cubers.”


Rubik’s Brand and ChizComm’s partnership is effective immediately and both teams are looking forward to celebrating 40 amazing years of Rubik’s.