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Brand Central Announces New Licensing Director


Brand Central, a global licensing consultancy headquartered in Los Angeles with offices in Louisville and New York, announced the promotion of Lexi DeForest to the position of licensing director, effective immediately.


DeForest, who previously served as senior licensing manager to director will report directly to Brand Central CEO Ross Misher. In her expanded role, she will become part of the senior management team of the agency playing a vital role in business development, client acquisition and managing many of the agency’s top clients.


Since joining the agency in 2016, DeForest has identified, secured and managed many successful licensed partnerships with leading brands within Brand Central’s portfolio of clients including Tyler “Ninja” Blevins and the Loaded portfolio, Tapatio, Mister Rogers’ Neighborhood, and more.


“We continue to nurture the amazing talent we have at Brand Central and we are proud to recognize the substantial contributions Lexi has brought to the agency over the past several years,” said Misher.