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Fred Rogers Productions Boosts Marketing Team

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Fred Rogers Productions — the nonprofit children’s entertainment producer behind PBS Kids series Daniel Tiger’s NeighborhoodOdd Squad, and Peg + Cat, Donkey Hodie, and Alma’s Way — has promoted two company executives and added a new member to its marketing and engagement team.

The company has elevated Suzanne Masri to Vice President of Marketing, Communications & Engagement, and promoted Brittany Smith to Director of Community Engagement. In addition, Christina Gorski has joins Fred Rogers Productions as new Associate Director of Marketing.

“We are so fortunate to have such talented professionals to help guide and support our growth at this exciting time as we launch two new series, Donkey Hodie and Alma’s Way,” said President and CEO Paul Siefken. “Suzanne and Brittany’s leadership has been vital in bringing our mission beyond broadcast. And I’m very pleased to welcome Christina, who has quickly become a valuable member of our marketing team.”

Masri joined Fred Rogers Productions in 2015 and oversees marketing, branding, publicity, and engagement efforts for the company’s portfolio of children’s series and brands. During her tenure, she spearheaded the company’s rebrand to Fred Rogers Productions as well as the implementation of its new creative direction, led the 50th anniversary celebration of Mister Rogers’ Neighborhood, and helped develop experiential campaigns for Daniel Tiger’s NeighborhoodPeg + Cat, and Odd Squad.

Prior to joining Fred Rogers Productions, Masri directed station relations marketing campaigns for national programming produced by WETA, the flagship PBS station in Washington, D.C. She supported films from documentarian Ken Burns and lifestyle series from Martha Stewart and Sara Moulton, as well as children’s series Clifford The Big Red DogSuper WHY!, and Maya & Miguel.

Smith, who joined Fred Rogers Productions in 1994, oversees outreach and engagement efforts. She works closely with PBS stations and community groups across the country, developing resources and events such as Be My Neighbor Days, which has included more than 150 free events with 53 different public television stations in 62 markets since its inception in 2015. Smith develops partnerships with like-minded organizations to build and facilitate engagement opportunities that utilize content inspired by the company’s series. Before joining Fred Rogers Productions, Smith worked in early childhood education and media.

The newest member of the team, Gorski manages marketing, branding, and publicity efforts across the Fred Rogers Productions catalog. Previously, she directed publicity campaigns for primetime programming at Fox Broadcasting Company and NBC Entertainment in New York. She built and executed strategies for series including New AmsterdamBlindspot, and Bob’s Burgers, as well as working on unscripted programming, including The Tonight Show Starring Jimmy FallonThe Red Nose Day Special, and Christmas in Rockefeller Center.