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Innovative Toymaker Moose Toys Boasts #1, 2, 3 and 4 Spots in Special Feature Plush Category

 Moose Toys, a leading innovator in the toy industry, is dominating in the Special Feature Plush Category with its toys taking the top four spots — Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s top mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively — according to NPD. This distinction elevates Moose Toys to the #1 manufacturer for Special Feature Plush, growing 375% vs. YTD October 2021. Impressively, in October, Moose accounted for 46% of the Special Feature Plush class dollar share.

Scentco, Inc. Launches New Bedtime Defenderz Plush Toys That Fight at Night, So Kids Sleep Tight!

When it’s time for lights out, nightmares better watch out! Scentco Incorporated, a renowned U.S. toy designer and distributor, is pleased to announce the launch of Bedtime Defenderz, a new line of 10-inch plush toys and animated entertainment content designed to protect kids from the “bad guys” as they sleep. Comprised of five characters, all Defenderz come with their own comic book to read with a parent at bedtime, along with a power band (slap bracelet) children can use to role-play when communicating with their Defender. Best of all, each Defenderz’ belt buckle glows in the dark to make falling asleep easier than ever.

Jada Toys Expands Roster with New Capcom Action Figures and Convention Exclusives

Jada Toys, leading manufacturer of premium collectibles, announces the expansion of its action figures product offerings with a new line of characters from some of the most loved entertainment properties at Capcom. Jada joins forces with global video game developer and publisher, Capcom, to collaborate, design and develop figures from the iconic Street Fighter and Mega Man franchises.

Toys”R”Us Announces Geoffrey’s World Tour

Toys”R”Us, the world’s leading authority in toys, unveiled plans for Geoffrey’s World Tour, the brand’s first 360-degree global marketing campaign set to launch in June. The new campaign will follow beloved Toys”R”Us mascot Geoffrey the GiraffeTM as he embarks on a world tour beginning at the Toys”R”Us global flagship in the U.S.A., followed by planned visits and activations in London, Madrid, Saudi Arabia, South Africa, Dubai, and markets across greater China, Japan and southeast Asia.

CoComelon and Miraculous Join TCG toys’ MegaMat Line

TCG Toys has announced that CoComelon and Miraculous Tales of Ladybug and Cat Noir are the newest licensed properties to be featured on the company’s best-selling MegaMat line. The two additions join TCG Toys’ extensive portfolio of licensed playmats, including Barbie, Blues Clues & You, Paw Patrol, Hot Wheels, My Little Pony, Little Tikes, Tonka, Peppa Pig, PJ Masks, Thomas & Friends, Fisher Price and more.

Moose Toys Welcomes Steve Arkeveld as GM of Moose USA

Moose Toys is kicking off 2022 with another incredibly talented addition to their global management team, in the form of Steve Arkeveld, as USA General Manager. Based in El Segundo, Steve will commence his new role on May 2nd. He will be responsible for all facets of the US business including strategic planning, delivering commercial targets and growing the fantastic culture that Moose is already so famous for.