Hasbro is thrilled to team up with DENKRIESEN to introduce Germany’s breakout marshmallow bottoms-themed game, Arschmallows, to North America! Available on Amazon, this cheeky, new card game features a squishy collection of marshmallow friends that are sure to leave everyone cracking up. Players can combine strategy and memory with toasty marshmallow bottoms for the perfect roast… but be careful not to get burnt!
Innovative beauty brand Beauty Creations Cosmetics and leading toy and game company Hasbro have signed a license for a collaboration with the iconic heritage brand, My Little Pony. The My Little Pony x Beauty Creations Cosmetics collection is a fun and colorful collaboration that made its debut at Licensing Expo in Las Vegas, with a launch to the public on the International Day of Friendship Day on July 30, 2024. This is the first licensing agreement for Beauty Creations Cosmetics.
Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, and Secret Location, a Toronto-based, Emmy Award-winning content studio, have partnered to launch Lite-Brite: Worlds of Wonder, an all-new, immersive show, at Illuminarium Las Vegas on June 5th. The 60-minute experience will combine the nostalgic delight of Lite-Brite with cutting-technology, designed to inspire child-like wonder, creativity and fun for kids and adults alike.
Hasbro, a leading toy and game company, has announced Transformers ‘80s Week to celebrate the 40th anniversary of the beloved franchise. The week-long celebration features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. Check out Transformers ’ social channels for a series of ‘80s-themed stop motion videos that dropped each day this week.
Robosen Robotics Innovation, Inc – a leading innovator in the field of consumer entertainment robotics, announced during a Hasbro Pulse Fan Stream, the World’s First Auto-Converting Decepticon leader – Megatron! Joining the growing line of Transformers robots created by Robosen and licensed by leading toy and game company Hasbro, the Flagship Megatron enters the battle against the Autobots with Optimus Prime, Bumblebee and Grimlock already available and on the market for order. The Flagship Megatron, first Decepticon collectible in the range, is now available for pre-order at Robosen.com and will retail on pre-sale for $899 USD for a 30-day window before moving to its standard price of $1,199.
Nex, the leading active entertainment company, and Hasbro, a leading toy and game company, are expanding their collaboration to launch a new suite of interactive family games exclusively for the award-winning Nex Playground console starting now. Building on the success of the Peppa Pig: Jump & Giggle game launch on Nex Playground last year, Nex and Hasbro are deepening their relationship to transform some of the most popular family board games of all time – Hungry Hungry Hippos, Connect 4 and Candyland. Hungry Hungry Hippos: Move N’ Munch is the first in the suite of Hasbro games to launch, available on Nex Playground starting today. Using proprietary AI motion tracking technology developed by Nex, players use their whole bodies to jump, squat and wave their arms to help the Hippos chomp the fruit they love! Up to four participants can play simultaneously.
Disguise, Inc has announced the renewal of its licensing agreement with Hasbro, a longstanding licensor for the company. This renewed agreement establishes Disguise’s position as a key licensee, granting the company continued rights to design, market, manufacture, and distribute costumes and costume accessories throughout North America and LATAM.
Hasbro Inc, a leading toy and game company, announced today a special cinema experience to celebrate four decades of the Transformers franchise with Till All Are One: Transformers 40th Anniversary Event. Honoring the brand’s legacy in bringing continuous action and adventure to fans of all ages, the theatrical event will provide limited screenings of episodes from the classic 1984 animated series “The Transformers.” Screenings will be available in select cinemas across the US, UK and Mexico, along with select territories in Europe, Latin America and Asia starting on Wednesday, May 15. Tickets for the Transformers 40th Anniversary Event will go on sale at Transformers40thCinemaEvent.com on Wednesday, April 10 at 9.30am Local Time.
Hasbro, Inc, a leading toy and game company, has announced its Hasbro Women Innovators of Play 2024 lineup of events, networking moments, and other opportunities to celebrate and connect women toy and game innovators across the globe. Hasbro’s Women Innovators of Play launched in Fall 2023 to promote a more inclusive and equitable toys and games community, encourage more women’s participation in the space, inspire the next generation of young women and girls to unleash their creativity, and increase awareness and exposure to creative career paths.