In anticipation of the Cobra Kai fifth season release on September 9, Sony Pictures Consumer Products (SPCP) announces a robust expansion to its Cobra Kai consumer products and licensing program, with new offerings from licensees including Vans, Hasbro, Century Martial Arts, Harper Collins and more.
PlayMonster Group LLC is pleased to announce several key appointments, marking an expansion of its sales team that supports the company’s rapid growth across key categories.
The classic way to create countless amazing designs, Spirograph, has delighted millions and inspired generations of artists for over 50 years by turning a blank page into a beautiful work of art. Hasbro, a global play and entertainment company and PlayMonster are excited to announce Spirograph is taking its classic spiral-design sets to new heights of creativity with a suite of exciting new launches this fall, including Spirograph 3D, the Spirograph Mandala Maker, Spirograph Cyclex Clips and Spirograph Cyclex Studio bringing much-anticipated licensed characters into the line for the first time!
Basic Fun!, a leading global marketer of toys and consumer products and Master Toy licensee for TONKA, along with licensor Hasbro, Incorporated, a global play and entertainment company, announce the kick-off of the TONKA Playcation, on the beloved brand’s official 75th birthday. The campaign calls on families to put down their screens and take a “Playcation” together with their favorite TONKA vehicles.
Wizards of the Coast, a gaming division of Hasbro, has announced a lineup of innovative releases for 2022 and beyond during their direct-to-fan virtual event, Wizards Presents. These initiatives enhance Hasbro’s $2.1 billion games portfolio for players of all ages, which include iconic fantasy brands Magic: The Gathering and Dungeons & Dragons.
In conjunction with Hasbro, Bettinardi Golf is collaborating with one of America’s most iconic board games, Monopoly, which will combine Bettinardi’s superior American craftsmanship in golf with the beloved Mr. Monopoly, along with the timeless icons from the game.
Welcome to J Balvin’s token Madness! For August 2022, Hasbro and J Balvin have teamed up to create Monopoly: J Balvin Limited Edition. Balvin, who is known for his colorful style and smiley face design which he incorporates into this one-of-a-kind board, becomes the first globally recognized Latin star with his own Monopoly game. Monopoly: J Balvin Limited Edition is now available for purchase (SRP $49.99) on shop.jbalvinmerch.com or Amazon.com.
Mighty Jaxx, an award-winning future culture company, is spreading positivity with the release of the B. Smiley (50th Anniversary Edition) collectible as part of The Smiley Company’s 50th-anniversary celebration.
A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for the 2022 September’s Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation’s (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry’s collective philanthropy for the benefit of children in need.