Basic Fun! Aims to Break Lincoln Logs World Record
This week, Basic Fun! partnered with Timber Moose Lodge in Utah to set the Guinness World Record for “Largest Lincoln Logs Structure.”
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PlayMonster Will Introduce Star Wars Products in 2022
PlayMonster has partnered with LucasFilm to introduce a range of Star Wars-themed products from Koosh, Colorforms, Spirograph, and more product lines.
TTPM Unveils Holiday 2021 Most Wanted Toys
This year, the Holiday Most Wanted List is divided into four categories: Learning & Developmental Play, Activities & Active Play, Role Playing & Imaginative Play, and Entertainment/Influencers. Within each of the four categories, the TTPM Editorial Team has selected the HOT DOZEN™, the top 12 toys in each category.
Up Country, Inc. Appoints Cynthia Barlow CEO
Pet product manufacturer Up Country announced the appointment of Cynthia Barlow — a veteran within the pets, toys, and juvenile spaces — to chief executive officer, effective September 1, 2021.
Spirograph Animator from PlayMonster Hits Shelves
PlayMonster’s Spirograph brand — currently under license from Hasbro — introduced the Spirograph Animator, using spinning and lights to create a 3D effect.
Monopoly: Target Edition Launches this August
Monopoly is putting a Bullseye twist on the board game. Hasbro and Target have introduced Monopoly: Target Edition, launching August 1.
IMG Acquires MENA-Based Agency 20too Licensing
IMG announced the acquisition of Dubai-based agency 20too Licensing, which manages consumer product development and brand extensions in the Middle East and North Africa. Established in 2013, 20too’s brands include NBCUniversal, Hasbro, The Smurfs, SEGA, Smiley, and the Discovery portfolio encompassing Fatafeat, Food Network, Animal…
True and the Rainbow Kingdom Taps United Smile as Toy Partner
Guru Studio has tapped United Smile as its exclusive master toy partner for the preschool series True and the Rainbow Kingdom.
Clamour & The Toy Association Release Spring & Summer 2021 Influencer Choice List
The Toy Association and Clamour have announced the “Spring & Summer 2021 Influencer Choice List,” which highlights the top toys and games as voted on by toy and family content creators in the Clamour network.