Although it may be imaginary, most kids know at an early age how to get to Sesame Street. Show creator Joan Ganz Cooney set the groundwork for this in 1966 after conducting a study on television and child development. Displeased with her findings, which showed children in underserved communities were underprepared for school, she set out to create a more focused educational children’s program. Three years later, Sesame Street premiered.
The Toy Industry Foundation (TIF) continuously strives to put smiles on the faces of children in need. This holiday season will be no exception, when TIF and Boys & Girls Clubs of America (BGCA) launch the winter festivities with their largest toy distribution to date.