WowWee Releases Media Statement in Response to Roblox Corporation Lawsuit

Wowwee has released a statement on the recent lawsuit filed against them by the Roblox Corporation: “Yesterday evening, WowWee, a family-owned toymaker responsible for the award-winning Fingerlings line, was made aware that Roblox Corporation filed a lawsuit against our company. WowWee believes that Roblox’s allegations are completely meritless and looks forward to vigorously defending its position, product, and brand.

CreateOn Appeals to ‘Kidults’ with Beatles & Grateful Dead Magna-Tiles Structures

A decade ago, the toy industry was claiming that kids are getting older, younger meaning digital amusements were grabbing their attention while they mastered basic reading and writing. How times have changed! The recent pandemic heightened the growing trend of the ‘kidult’, a beyond-childhood consumer of toys and nostalgia that comforts and entertains the big kids in the house. So, it wasn’t surprising that toymaker CreateOn was a finalist in the prestigious Toy Foundation’s Toy Of The Year 2022 for its Sixties themed The Beatles Collection Magna-Tiles Structures.

The Toy Association Welcomes Jos Huxley as Senior Vice President, Technical Affairs

The Toy Association, the trade association advocating and working for the success of all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, has announced that recognized toy safety expert Jos Huxley will join the organization as senior vice president of technical affairs, effective immediately.

Kristen Bell Welcomes In The Next Wave of PAWrents in PAW Patrol

Kristen Bell is joining the PAW Patrol gang and welcoming in the next wave of “PAWrents”, as seen on her Instagram. For new parents, each age and stage comes with its own challenges and seeking the advice of seasoned professionals (a.k.a. other parents who have already been there) is a lifeline. Enter Kristen Bell, the hilarious, no-nonsense, tell it like it is mom-friend we all want to have. “Are your kids obsessed with PAW Patrol? Yes! Should parents be too? Yes!” said Bell. “Ryder and the pups are basically your secret co-parents, helping to teach your kids about teamwork and raising them to believe in themselves.” 

Baby Einstein App Now Available on VIZIO

Hello Einstein Studios, a media entertainment company that creates trusted, best-in-class children’s educational entertainment, announced that the Baby Einstein app, complete with six children’s educational video series, is now available 24/7 on VIZIO (NYSE: VZIO).

MGM Reveals Brand Licensing Plans at BLE

Metro Goldwyn Mayer’s (MGM), a leading entertainment company focused on the production and global distribution of film and television content across all platforms, continues to expand and evolve the licensing strategy for its roster of iconic entertainment properties. At Brand Licensing Europe 2022 (BLE), MGM is set to unveil exciting plans and initiatives, along with special sneak peaks for Pink Panther, Wednesday, Killer Klowns, Vikings: Valhalla and more. 

The Toy Authority Presents The People’s Play Awards: America’s Wishlist

Roll out the red carpet, clear off the shelves in the playroom, alert Santa, The Toy Authority, a leader in toy entertainment on TikTok, powered by TTPM, the leader in the video product reviews for toys, baby and pet gear, is launching the newest toy award program: The People’s Play Awards: America’s Wishlist.