Spin Master is excited to announce their collaboration with Disney as the North American toy licensee for the new animated Disney Junior series, Firebuds. Spin Master will develop an innovative toy line that will include figures, vehicles, playsets and more, with an anticipated launch in Summer 2023.
ASTRA welcomes back their new, and returning staff member, Katie Cooley (Marso). Katie will be working part-time as ASTRA’s Education Coordinator, getting their education programming back on track!
The Toy Association held a Summer Party for toy industry figures and influencers alike, and attendance was packed! Please enjoy some snapshots and highlights of the evening:
Spin Master Corporation, a leading global children’s entertainment company, has announced that it has entered into a global licensing agreement with Sony Interactive Entertainment (SIE). Spin Master will be the global master toy licensee for the SIE’s PlayStation brand and SIE-owned PlayStation titles, including but not limited to God of War, Horizon Zero Dawn, The Last of Us, and Uncharted, and will develop products in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.
Hasbro, Incorporated, a global play and entertainment company, has unveiled an all-new NERF product innovation ahead of San Diego Comic-Con International with the NERF Pro Gelfire Mythic Full Auto Blaster, which is available to pre-order starting July 19 at 10:00 a.m. PT / 1:00 p.m. ET at Hasbro Pulse, Walmart, Target and Amazon. The blaster fires hydrated super absorbent polymer rounds, using patented technology exclusive to NERF. With a suggested retail price of $79.99 and for ages 14 years & up, the product is expected to be on shelves by November 1, 2022.
Mighty Jaxx, an award-winning future culture company announced an exclusive collectible in their new collection for Netflix’s Stranger Things 4, now streaming globally on Netflix. Mighty Jaxx’s Stranger Things 4 collection will tie in with the adventures of these characters who traverse between the human world and the Upside Down. Mighty Jaxx has released the first figure of the collection, this season’s newest villain Vecna, globally.
Discovery Channel, a member of the Warner Bros Discovery family of brands, is diving deep into Shark Week 2022 with merchandising partners. Airing Sunday, July 24 at 8:00PM ET/PT through Sunday, July 31 on Discovery Channel and discovery+ with an exciting lineup of 25 adrenaline-inducing original hours and original shark-themed programming, Shark Week, in its 34th year, is television’s longest-running and most anticipated summer event with Dwayne “The Rock” Johnson as its first Master of Ceremonies. This year’s consumer products program features new and returning partners across apparel, accessories, toys, gaming and publishing.
JAKKS Pacific, Incorporated has revealed Let’s Go, Yoshi, a perfect addition to any Super Mario collection. Standing at 12 inches tall, this figure has several interactive triggers and 13 points of articulation for tons of posing options. Kids and collectors ages 3 and up will have endless fun with Yoshi to activate his 20+ iconic sounds and music. Pat Yoshi’s nose to hear adorable sounds. Push down on Yoshi’s head for a super cool chomping action and sound. Other activation trigger points include Yoshi’s shell and feet, while his top spike activates his instantly recognizable music. Try lifting or laying down Yoshi to experience even more iconic motion-activated sounds.
Funko Games invites players to help their favorite Disney and Pixar characters save a world of adorable chaos in their new expandable game, Disney Kingdomania. Stylized after classic pixelated games and designed with Funko’s iconic collectability in mind, Disney Kingdomania is the first game to combine the thrill of blind bag toys with characters from multiple Disney and Pixar universes to create a rare mashup, making it a blast for the whole family.