WildBrain Celebrates Festive New Deals with Dr. Seuss’ ‘How the Grinch Stole Christmas!’ Across the UK and Europe

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is turning the high street green this festive season with an extensive range of deals for Dr. Seuss Enterprise’s beloved How the Grinch Stole Christmas!, delivering even more ways for consumers across the UK and Europe to engage with the iconic holiday brand. Fans of last year’s sell-out adidas Originals x The Grinch Forum Low shoe collaboration will be delighted that it returns this season with an expanded range. A new Grinch shoe (plus junior version) will be available globally at adidas stores and online. Two additional Grinch-inspired designs featuring How the Grinch Stole Christmas! characters Max and Cindy Lou will be released exclusively into Footlocker stores this December worldwide, alongside a junior version of the Max design and apparel including t-shirts and a hoodie featuring the much-loved Grinch characters, available worldwide.

Wild Republic Opens a New Immersive Experience at Kappa Toys

Wild Republic, an international toy company committed to the development of high quality plush and toys that nurture our children and encourage a love of nature, is pleased to announce the grand opening of a brand new, glow-in-the-dark immersive experience developed for Kappa Toys in Minnesota at the Mall of America. Wild Republic developed this unique encounter to connect families and nature together, offering an engaging sensory experience complete with glow-in-the-dark and light-up plush creatures. Families can also strike a pose in front of a unique butterfly backdrop, making a fun photo-opt, and will have a variety of its sustainable plush including Monsterkins, for purchase.

YouTube’s Leading DIY & Crafter, Moriah Elizabeth, Partners with Bonkers Toys to Launch Licensed Toy Line at Major Retailers

Social media sensation Moriah Elizabeth, has partnered with Bonkers Toys to launch a mystery plush set inspired by the characters that have charmed millions of fans. The Moriah Elizabeth 6” Mystery Plush Series 1 hits mass retail for the first time and is now available at Walmart stores nationwide. The mystery plush comes in vibrant colors and soft material, and includes many of Moriah’s beloved characters, such as Pickle, Georgie and Cousin Derp. The series is blind-boxed, making each one a fun surprise to open. The products will roll out to all major retailers in the US in Spring 2024.

Moose Toys’ Newest Innovations Hit #1

Moose Toys, an innovative leader in the toy industry, boasts two number one hits for the month of October, according to Circana; both distinctions are for the toymaker’s original innovations. Buzzed about sales sensation Cookeez Makery was the #1 top growing new brand for the month, within the total market, and Beast Lab in its first full month of sales on shelves captured #1 Action Figure Playset & Accessories, plus earned the #5 top growing new brand spot, within the total market. “Moose innovations and signature ‘WOW’ is behind the near overnight successes of Cookeez Makery and Beast Lab. Achievements like this serve as another proof point that Moose is making great strides in reaching our Big Hairy Audacious Goal of being known as the world’s most innovative toy company,” said Ronnie Frankowski, global president, Moose Toys. “The incredible popularity of these two new brands puts a bold underscore on Moose’s strategy to disrupt the toy aisle across multiple categories. Our original IP brands have been steadily gaining momentum in action figures and our ‘surprise inside’ multi-layered playsets, like Cookeez Makery, have been a tremendous success for us.”

Spin Master and YouTube Sensation Ms Rachel Announce A New Collection of Developmental and Early Childhood Learning Toys

Spin Master Corporation (TSX:TOY), a leading global children’s entertainment company, and popular children’s educators and entertainers Rachel Griffin-Accurso and Aron Accurso, creators of the Ms Rachel YouTube channel for babies and toddlers, are teaming up to create a collection of developmental and early childhood learning toys. The deal, brokered by CAA Brand Management, a division of leading entertainment and sports agency Creative Artists Agency (CAA), establishes Spin Master as Ms Rachel’s global master toy licensee, delivering hands-on play to Ms Rachel’s avid fanbase of 50 million unique monthly viewers, and counting, with the first items launching Fall 2024.

Symbiote Studios Reveals Plush Toy Lineup Through 1st Half of 2024

Symbiote Studios, the global leader in original and licensed plush toys, has revealed its product lineup through the first half of 2024. Featuring a combination of original designs such as company mascot Catnip Bravo in addition to product lines based on leading entertainment and video game properties such as My Little Pony, Transformers, Shovel Knight and Power Rangers, every Symbiote Studios plush features an exciting design that is fun to display or hug. A new trailer is now available showcasing the full Symbiote Studios plush toy lineup, all of which are available for purchase now. In addition to the currently available lineup, new plush toys featuring AiAi from the Super Monkey Ball video game series by Sega and Starlight Glitter from My Little Pony will be launching soon. 

‘Miraculous – Tales of Ladybug & Cat Noir’ Celebrates the Holidays with the Launch of New Products

Enter a world of imaginative play with all new products launching in time for the holidays for fans of the globally popular animated series ZAG Heroez Miraculous – Tales of Ladybug & Cat Noir and the blockbuster animated feature, Miraculous: Ladybug & Cat Noir, The Movie. Set in modern-day Paris, Marinette and Adrien magically transform into crime-fighting superheroes Ladybug and Cat Noir to protect their beloved city from evil… with a little help from magical jewels known as Miraculouses and their Kwamis. Ladybug and Cat Noir are partners in action, but in their normal lives, neither of them is aware of the other one’s superhero identity! And while Marinette has a crush on Adrien, Adrien is in love with Marinette’s alter ego, Ladybug. With action, comedy, romance, relationship dynamics, and intriguing villains, “Miraculous” is a coming-of-age story about kids learning about believing in themselves and finding their true power – that they are the hero behind the mask!

Spin Master Announces Retirement of Chris Beardall, President, Toys

Spin Master, a leading global children’s entertainment company, has announced that Chris Beardall, President, Toys and Chief Commercial Officer will retire as of December 31, 2023. Doug Wadleigh, currently Head of Global Toy Brands, will succeed Chris as the new President, Toys beginning in January 2024, reporting to Max Rangel, Global President & CEO. “During Chris’ illustrious 23-year career with Spin Master he has been a driving force behind the introduction of thousands of toys to the market while also deepening and diversifying our portfolio and expanding our global footprint,” said Spin Master’s Global President & CEO, Max Rangel. “Chris leaves a legacy of amazing innovation that will forever be imprinted on the toy industry, and we wish him health and happiness in his next chapter. We’re grateful to have Chris’ support as we transition our Toy creative centre leadership to Doug, a seasoned toy industry executive. Doug has already made a meaningful impact at Spin Master, helping to strengthen our global toy brands and acquire new licensed partnerships. Under his leadership we will continue to unlock future growth within our toy business.”