My Singing Monsters Toy Line Warms Up for Retail Launch
PlayMonster’s My Singing Monsters toy line, based on Big Blue Bubble’s top-performing mobile game, readies to launch at retail later this fall.
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Hasbro to Phase Out Plastic Packaging by 2022
Beginning in 2020, Hasbro plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.
Wicked Cool Launches My Partner Pikachu
On the heels of the Pokémon World Championships, Wicked Cool Toys announced the launch of the all-new interactive My Partner Pikachu.
New He-Man Animated Series to Head to Netflix
The all-new Masters of the Universe: Revelation series, created by Kevin Smith and based on Mattel’s popular 80s toy line was announced.
ZURU Files Lawsuit Against MGA Entertainment
ZURU, along with its wholly owned subsidiaries Creative Impact, filed a complaint against MGA Entertainment, challenging MGA’s assertion of “nonexistent copyright, trademark…”
All in the Family: The Bortnick Family
CHITAG’s Mary Couzin chats with BGN Sales Group’s Bortnick family, a toy sales rep group that’s built its business on maintaining strong relationships with both retailers and manufacturers.
Hasbro Toy Recycling Program Expands to France, Germany
Hasbro expanded its toy and game recycling program to France and Germany, with additional plans to launch in Brazil later this year. Through the program, consumers can send well-loved Hasbro toys and games to TerraCycle, which will recycle them into materials to be used in the…
Kids II Rebrands as Kids2, Details New E-Comm and Factory Plans
Timed to its 50th anniversary, Kids II rebrands as Kids2 and details its new e-comm and first fully-owned manufacturing facility.
All in the Family: Diverse Marketing’s Hardin Family
CHITAG’s Mary Couzin chats with the family behind one of the most well-known and respected toy rep groups, Diverse Marketing. Meet the Hardins.