Search Results for: toys r us

Jada Toys Returns To Event Scene With The Debut of Pink Slips

Debuting on July 8th at the Homecoming event, Jada Toys introduces Pink Slips, a new line of premium quality and inclusive die-cast collectibles. This debut marks the latest addition to the extensive product offering from Jada Toys. Pink Slips leverages Jada’s expertise in design, paint schemes, and finishes, transporting the brand to its iconic roots within car culture. The die-cast collection will be available in a range of finishes including candy, iridescent, and gradients that will ensure each one is as unique as the perspective car it represents.The sleek and stylish designs guarantee there is something for everyone!

Bandai Namco Toys & Collectibles America Launches Vital Hero Batman!

Bandai Namco Toys & Collectibles America Inc, in collaboration with Warner Bros Discovery Global Consumer Products, is officially releasing the second wave of the wearable active band, Vital Hero. With similar features to the Digimon collection, the latest version will be centered around DC’s fan favorite Super Hero, Batman. Featuring a full-color LED display screen and built-in vital activity monitor, DC’s Caped Crusader will now be a playable character compelling the user to complete exercise duties of walking, sprinting, jumping, and more. Each of the missions and daily activities strengthen your digital Super Hero, making him more powerful and adept at fighting for justice, which provides endless fun in solo play or with friends. Children and parents will especially love the entertainment quality of the band through fitness.

The Loyal Subjects and Wildbrain Partner on a New Line of Strawberry Shortcake Toys

The Loyal Subjects Toy (TLS Toy), a prominent collectibles/toy brand well-known the world round for high quality-best in class products, extraordinary detail, and diehard fans is delighted to announce a new licensing partnership with Wildbrain, featuring one of pop culture’s most loveable, adorable, irresistibly scented, wholesome, and fantastically delectable brands, Strawberry Shortcake!

WildBrain CPLG Stirs Up a Cauldron of New Partnerships for Moose Toys’ Magic Mixies Mixlings

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit and sell-out success, Magic Mixies. These partnerships build on the global success of Moose Toys’ core toy program for the property, which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball, alongside a growing line of Magic Mixies Mixlings collectibles. With an expanded content offering now featured across YouTube and Netflix, the raft of new partnerships offer fans of the franchise new ways to enjoy this innovative and magical brand.

ZAG Partners with YouTube’s LankyBox for a Miraculous x LankyBox Collaboration

Award-winning independent animation studio ZAG has signed a global licensing agreement with LankyBox—a high-energy YouTube channel with 1.5 billion views a month­ for a limited-edition crossover product collaboration with global hit Miraculous – Tales of Ladybug and Cat Noir. The announcement was made by Hyde Schram, Vice President, Global Partnerships, ZAG.

Purpose Toys LATIN unveils Latinistas, World’s First All-Latina Fashion Dolls at Major Retailers

Purpose Toys, the nation’s largest and fastest growing culture-driven toy company has announced the historic launch of Purpose Toys LATIN, a cultural-focused division founded with the goal of uplifting and celebrating the Latino community. The division has launched “Latinistas,” the world’s first and only all-Latina fashion doll line sold market-wide at major retail. “Latinistas” is “Una Celebración de la Cultura Latina!” Designed to reflect the beauty and diversity of the Latino community, Latinistas boast a variety of skin tones, eye colors, hair colors, varying hair textures, diverse facial features, diversity in heritage, backgrounds, and aspirational interests. Latinistas awaken toy aisles with a dose of cultural authenticity, in a historically culturally ambiguous toy market.

Universal Products & Experiences Drives Global Expansion Celebrating Key Milestones for DreamWorks Animation’s Gabby’s Dollhouse

Universal Products & Experiences (UP&E) is the driving force behind one of the fastest growing brands in the preschool space, celebrating global expansion and major milestones for DreamWorks Animation’s Gabby’s Dollhouse. Following its retail launch in 2021, UP&E is celebrating an impressive one million dollhouses sold of the award-winning Gabby’s Purrfect Dollhouse, brought to market by leading global children’s entertainment company Spin Master, master toy licensee for the franchise. Additionally, the playset was named the #1 overall item in the ITPS Supercategory in the U.S. for 2022 (Circana/ Retail Tracking YTD 2022). Gabby’s Dollhouse is resonating with fans worldwide, reporting year-over-year growth and ranking as the #5 Preschool Toys property globally and the #2 Preschool Toys license in the U.S. and Australia (Circana/ Retail Tracking Service YTD Apr’23).

Women in Toys, Licensing & Entertainment Welcomes Five New Board Members

Women in Toys, Licensing & Entertainment (WiT) is pleased to announce the appointment of five accomplished industry leaders to its Board of Directors. With their wealth of experience and commitment to WiT’s vision and values, these exceptional women are poised to play a pivotal role in further shaping the strategic direction and driving the mission of the organization.

McFarlane Toys and Blizzard Entertainment Announce Licensing Agreement

McFarlane Toys has announced that they have signed a licensing agreement with Blizzard Entertainment to develop a range of collectible figures across the Diablo, World of Warcraft and the upcoming Warcraft Arclight Rumble universes. The initial product launch this fall will coincide with the highly anticipated Diablo IV video game release. McFarlane Toys founder, Todd McFarlane said, “What I try and do within the walls of McFarlane is to find big brands that look super-cool. It’s a fairly simple formula that can be very hard to find, but the talented creators over at Blizzard have been making and designing tons of fun, detailed and visually stunning worlds across their games for decades. And now, my company gets to go play in their sandbox. This should be a hoot! Our goal is to deliver figures to fans of Diablo and Warcraft games that will add value to their enjoyment of playing in those worlds, because when you aren’t playing the games you will be able to look at them on your shelf in 3D form.”