Cra-Z-Art Teams Up with NBC’s ‘Today Show’ to Donate Toys for the Program’s Annual Holiday Toy Drive

Cra-Z-Art, a prime manufacturer in the U.S.A and leader in trendy toy, activity, art and school supply products, has teamed up with NBC’s Today Show to donate toys to children in need during the holiday season as part of the program’s annual Toy Drive. Cra-Z-Art will donate over $10,000 worth of their iconic and popular Snoopy Sno Cone Machines to several different charities that directly aid children. The item was recently featured on a “Today Show” segment about nostalgic holiday toys. Co-host, Sheinelle Jones, chose the item as her favorite nostalgic childhood gift.

Maxi-Cosi Launches Exclusive Collection at Pottery Barn Kids

Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A) and the world’s largest juvenile products manufacturer, has announced the launch of an exclusive Maxi-Cosi Home Collection fashion line in collaboration with Pottery Barn Kids. The coordinating collection of essential baby gear for the home is designed with Pottery Barn Kids’ signature Wheaton Stripe fabrication, a best-selling textile design featuring a classic, neutral, and timeless look with a gray two-tone woven fabric; light gray wood; and a soft-printed stripe pattern.

The Insights Family Announce Further Details of New Strategy and Appointment of Industry Knowledge Advisory Board

The Insights Family – the global leader in kids, teens, parents, and family market intelligence – has announced the next exciting phase of its future growth strategy, with a significant refresh of how the company does research, data & insights, as well as the appointment of five senior industry executives to join the companies Industry Knowledge Advisory Board. The Insights Family – which is the only company in the world to provide real-time market intelligence on kids, teens, parents, and families by surveying c700,000 family members across 6 continents and 22 countries – has announced several significant enhancements to its already award-winning service, which will also see elements of the companies’ services become CIPD certified.

Just Play Signs Sweet Deal as Master Toy Licensee for Hasbro’s Iconic Easy-Bake Brand

Leading global toy company Just Play announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its iconic Easy-Bake brand. Just Play’s product line of Easy-Bake ovens, baking sets and accessories are expected to launch at retail in select markets from 2024. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes have been a pop culture staple since their introduction in 1963 and continue to be among Hasbro’s top-selling items today. Over 50 years, more than 30 million Easy-Bake brand ovens have been sold and more than 150 million mix refills have been used by bakers-in-the-making.

Blue Angels and Hasbro Team up with Marine Toys for Tots in Toy Relief Mission to San Juan, Puerto Rico

The U.S. Navy Flight Demonstration Squadron, the Blue Angels, Hasbro, Inc, a global branded entertainment leader, and Marine Toys for Tots have teamed up to deliver toys and games to families and children impacted by the environmental and economic impacts in San Juan, Puerto Rico as a result of Hurricane Fiona. Hasbro’s donated toys and games will be delivered by Fat Albert, the all-Marine KC-130 crew of the famed Blue Angels on Thursday, December 8th. The toys and games will then be distributed by Toys for Tots to families with children in need throughout communities in Puerto Rico.

WildBrain CPLG Celebrates a Merry ‘Grinchmas’ with New Dr. Seuss Grinch Collaborations

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded the extensive licensing program for Dr. Seuss Enterprises’ beloved property How the Grinch Stole Christmas! with a raft of seasonal partnerships across the UK and Europe. Deals brokered by WildBrain CPLG include a collaboration with adidas for a Grinch-themed version of the sportswear company’s iconic Forum Low shoe, which features a long hair suede upper executed in the Grinch’s signature green colourway, a tongue illustrated with the character’s eyes, and lace jewels depicting his sidekick, Max, as well as stolen presents. The adidas Originals x The Grinch Forum Low is available worldwide in adult and junior sizing through adidas.com, the adidas app and via select retailers.

IMC Toys Expands to Make Kitoons a 360° Entertainment Experience

Kids now have a whole new way to enjoy content from IMC Toys’ entertainment property, Kitoons, as the brand expands into audio offerings! Fans are able to join the popular Cry Babies Magic Tears characters on their adventures through a series of songs and audiobooks for never‐ending fun! Cry Babies Magic Tears are the cute little babies with big personalities. They live in an imaginative world where tears are magical and carry special powers that are used to overcome challenging situations. The series, which is designed for children aged three to six, uses the challenges in each episode to instill positive values in an interesting and engaging way.