U.S. Toy Industry Sales Grew 11% in Q3, NPD Reports
U.S. toy industry dollar sales increased 11% in Q3 0f 2021, while January through September sales were up 17% or $2.3 billion, according to The NPD Group.
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The Batman Toys, Licensed Character Pop It!s, & More New Products
DC and Warner Bros. unveil new The Batman toys and collectibles from LEGO, Hot Wheels, and more. Plus, Buffalo Games extends its line of Pop It!s, and more new product releases.
Mattel Secures Rights for Lightyear Toys
Mattel has secured the global licensing rights to create a toy line for Disney and Pixar’s upcoming animated film Lightyear, the origin story of Buzz Lightyear from the Toy Story franchise.
The Toy Association Promotes the Latest Trends in Toys, Play, & Youth Entertainment
Kristin Morency Goldman highlights the Toy Association’s efforts to to track and report on the hottest trends in toys, play, and youth entertainment.
Sales Reps: Help Us Help You
Alan and Christine Blumberg, principals at RBG Sales, on the role that sales representatives play in the toys and games industry today.
State of the Toy Industry 2021
In TFE’s 2021 State of the Toy Industry, multiple toy manufacturers share their thoughts and experiences on the shipping crisis, trending products, and evolving beyond toys.
Pocket.watch Launches Franchise with Toys & Colors
Pocket.watch and YouTube creators Toys and Colors are launching Kaleidoscope City, a franchise that encompasses a television series, gaming, podcasts, live events, and consumer products program.
Dr. Seuss Readies Grinch Holiday Licensing Program
Dr. Seuss Enterprises announced new license partners for the Grinch across apparel, accessories, pet toys, ornaments, and food gifting, and more categories.
Chuggington Toys, My Squishy Littles, & More New Product
Herschend and Alpha Group introduce new Chuggington toys, WowWee Adds My Squishy Littles Characters, and more new product this week.