Hog Wild Toys Names Joshua Loerzel VP of Sales and Marketing North America
Hog Wild Toys, LLC has named industry veteran Joshua Loerzel to the newly-created position of Vice President of Sales and Marketing for North America.
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Target Reveals Bulleye’s Top Toys of 2019 Holiday List
Target has announced its Bullseye’s Top Toys of 2019, which includes classics like LeapFrog and Barbie to emerging stars such as kidfluencer brand Ryan’s World. With an assortment of more than 10,000 new and exclusive toys in its stores and online, Target continues to reimagine its…
Genius Play Pix Returns for Holiday Season
The Toy Association invites its members to participate in its second annual Genius of Play holiday initiative: Genius Play Pix. Through the program, members will have the opportunity to showcase their products on The Genius of Play’s social media channels (Facebook, Instagram, and Twitter), and reach…
Aussie Hit ‘Bluey’ Readies for U.S. Debut
BBC Studios has set the U.S. premiere date for the Australian kids’ series, Bluey. The series heads to Disney Junior on September 9.
PhatMojo Launches Baldi’s Basics Toys, Inspired by Indie Game
PhatMojo introduces a Baldi’s Basics toy line, based on the indie video game inspired by “edutainment” games of the 1990s.
Hasbro Named Ghostbusters’ Global Master Toy
Sony Pictures Consumer Products has named Hasbro as the master toy licensee for Ghostbusters worldwide.
Evolution USA to Rep Kellytoy’s Squishmallows
Kellytoy will transition its collectible plush brand, Squishmallows, into a licensed character brand with the help of Evolution USA.
Toy Association, Delivering Good Kick Off Holiday Toys Across America Initiative
The Toy Foundation has pledged to impact thousands of children in need living in all 50 states with its new “Holiday Toys Across America” initiative, in partnership with Delivering Good. Throughout the year and leading up to the holiday season, toys will be distributed…
White House Delays Toy Tariffs Until December 15
The White House will delay the additionally planned 10% tariffs—which includes toy tariffs—until December 15.