ADK Emotions NY Inc and T-Licensing Inc Announce Global Launch of New ‘Beyblade X’ Series During 25th Anniversary

On National Beyblade, also known as 3-2-1 Day, ADK Emotions NY Inc and T-Licensing Inc revealed the global launch of Beyblade X. After a successful premiere in Asian territories in 2023, Beyblade X will showcase new animation and exclusive experiences for Beyblade fans. Hasbro Inc., a long-standing partner, will release Generation 4 products worldwide later this year. “Bey-fans around the world have embraced 3-2-1 Day, and this year, we’re especially thrilled to celebrate with the generations of fans, as we kick off our 25th anniversary,” said a representative from , ADK Emotions NY. “With the highly-anticipated U.S. launch of the Beyblade X animation series this summer, Bladers will be ready to battle like never before!”

Hape Learn With Lights Piano Wins Circana’s Top-selling Toy Award

Hape International, the premier German educational toy brand and leader in development and manufacturing of high-quality wooden toys build to last, has received Circana’s Toy Industry Award for the Top-Selling Toy in the Musical Instruments class for the Learn With Lights Piano. The Learn With Lights Piano is recognized as the number one selling toy in the U.S. according to Circana’s 2023 Global Toy Industry Performance awards.

ToyMonster Unleashes Brand New Fugglers from the Laboratory, Delightfully Disturbing and Ready to Wreak Havoc in the U.S.

ToyMonster, in partnership with Addo Play and Libertas, announced the newest launch of Fugglers with the Laboratory Misfits Edition, available for a limited time at Walmart stores and Walmart.com. With a cult-like fan following, Fugglers are funny-ugly plush monsters, on a mission to ruin lives and warm hearts with their mischievous antics and straight-up bonkers appearance.

Moosh-Moosh Reveals Hooded Blankets and Starlight Buddies for Spring 2024

When you create the world’s softest plush buddies to cuddle with, what would be the next snuggly step? Moosh-Moosh debuts two Spring 2024 Collections with Hooded Blankets and Starlight Buddies. A total of twelve new characters from Drac The Dragon Starlight Buddy to Caticorn Hooded Blanket are in stock and ready to join you on the couch, at bedtime or tucked inside an overnight bag for an oh-so-comfy adventure. The Hoodie Blankets are meant to be worn from head to knee. The twist is their one-size-fits-all is perfect for kidults who miss that comfort of wrapping themselves in softness. It’s like a blankie for a very big kid or grownup! Colorful and kooky, there are six personalities to choose from: pink Caticorn (part meow, part unicorn); chalk colored Llamacorn; sea blue Shark; yellow/orange Pug; green toothy Dinosaur and cloud covered Panda.

Learning Resources Welcomes CPG Veteran Jon Horn as New Vice President of Brand Management

Learning Resources, a trusted and family-owned manufacturer of educational toys, games, classroom products and pet enrichment toys, is proud to announce the appointment of Jon Horn as its new Vice President of Brand Management. In this role, Horn will contribute his strategic vision to develop impactful marketing campaigns and strengthen the company’s partnerships with retailers and distributors. With his wealth of expertise across mid to large-scale Consumer Packaged Goods (CPG) brands, Horn is poised to propel the company’s brand visions forward, reinforcing their standing as pioneers in educational toys.

Sweethearts Branded Products Sweeten Valentine’s Day Sales

As love filled the air this Valentine’s season, one iconic brand stole the hearts of consumers nationwide. Sweethearts, the original conversation hearts, saw sales of its candy and licensed products win hearts at retail. A beloved Valentine’s staple, 2024 saw the expansion of the Sweethearts licensed program to include kids and adult apparel and accessories, sleepwear, jewelry, beauty, collectibles, plush, toys, gifts, home décor and pet toys with strong retail placement and sell-throughs.

Cuesta Licensing Secures Partnership with Franco Manufacturing for NightBuddies

Cuesta Licensing is thrilled to announce that they have entered into a licensing agreement with Franco Manufacturing, a leading provider of preschool bedding. NightBuddies brand of illumination and heating technologies for children’s products is a match made in heaven to provide children with more comfort. This partnership will allow Napa Valley Toys LLC to incorporate these innovative features into their line of preschool entertainment character bedding, creating an immersive and safe night-time experience for kids.

New LEGO DUPLO Peppa Pig Sets Revealed

The LEGO Group is thrilled to reveal the brand-new LEGO DUPLO Peppa Pig sets in collaboration with leading toy and game company Hasbro. Inspired by everyone’s favorite pig, toddlers can immerse themselves into the colorful world of Peppa Pig through LEGO DUPLO sets coming this summer. This year marks the 20th anniversary of Peppa Pig and it’s the perfect occasion for the new LEGO DUPLO Peppa Pig sets to spark imagination and inspire fun play opportunities where toddlers can develop their fine motor skills. The new sets combine the building adventure of LEGO DUPLO play with colourful settings, iconic characters, and storytelling from the popular preschool animated series.

WiT Wonder Women Awards Moves to Los Angeles in 2024 on Friday, September 13th

Women in Toys, Licensing & Entertainment (WiT) is thrilled to announce that the prestigious 2024 Wonder Women Awards Gala will be hosted in Los Angeles, the entertainment capital of the world. Timed to coincide with LA Fall Toy Previews, the Wonder Women Awards celebrates the remarkable achievements of women executives, entrepreneurs, and changemakers who are propelling the toy, consumer products, licensing, and entertainment industries forward.