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You're Hired
Tech Will Save Us Signs with KidStuff PR
KidStuff Public Relations was named the public relations agency for Tech Will Save Us.   The London-based DIY tech toy company will benefit from both the PR firms’ divisions: KidStuff PR for parenting-focused and lifestyle media, and TechStuff PR for technology-focused media and influencers.   The deal goes into effect May 1.   “We are so excited to work with Tech Will Save Us,” said KidStuff PR president and founder…
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New Product
LEGO Star Wars Celebrates 20 Years of Product

Twenty years ago, in a galaxy far, far away, the LEGO Star Wars collaboration entered the lives of millions of children and fans around the world. Today, the LEGO Group is celebrating the 20th anniversary of the much-loved range that continues to unite fans of all ages and has inspired some of the greatest battles ever built.

aNb Media ShopTalk
ShopTalk Episode 4: Wicked Cool Toys’ Michael Rinzler
In episode 4 of aNb Media’s ShopTalk, our guest is co-founder and co-president of Wicked Cool Toys, Michael Rinzler. In this episode, Jim Silver and Jennifer Lynch chat with Rinzler about how he got his start in the toy business working under MGA’s Isaac Larian and how the industry can better attract young talent today. He also reflects on Wicked Cool’s own beginnings and the challenges new companies in the…
Entertainment News
Netflix Signs Overall Deal with High School Musical Director
It’s the start of something new for producer, director, and choreographer Kenny Ortega who inked a multi-year overall deal with Netflix. Ortega is known for the High School Musical franchise, which earned him a Primetime Emmy and Directors Guild of America Award. He has also directed and choreographed international hits including Disney’s Descendants trilogy, Newsies, and Hocus Pocus, and choreographed classic films including Dirty Dancing, Ferris Bueller’s Day Off, and…
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Entertainment News
‘Rainbow Rangers’ Gets Greenlight for Season 2
Nickelodeon greenlit season two of Genius Brands’ animated preschool series, ​Rainbow Rangers​ ​(52 x 11’).   The series, which currently airs on Nick Jr., received a full order of 52 x 11-minute episodes.   “The kid’s preschool marketplace is extraordinarily competitive,” said Genius Brands Chairman and CEO Andy Heyward. “The greenlight of season two on Nick Jr. … is a definitive statement of the powerful viewer reaction to the property…
News
A Look Inside the Barbie Glamping Experience at the Hilton Mexico City Santa Fe
Hilton Mexico City Santa Fe partnered with Mattel to transform one of its guest rooms into a Barbie glamping experience—part of Barbie’s 60th anniversary celebration. Now through December, the exclusive room gives guests the chance to experience life like Barbie from check-in to check-out.     Arrival: Upon arrival, travelers can stop for a photoshoot with an oversized version of the doll’s pink shoe at the hotel entrance. Then take…
Licensing News
Powerpuff Girls Add Superhero Style to New BIZUU Sportswear
The Powerpuff Girls joined with Polish fashion brand BIZUU to bring their style to a new sportswear collection.   The collection marks the third collaboration between BIZUU and the superhero trio. It will include tops, sweatshirts, jackets, leggings and swimwear suitable for yoga, running, and swimming as well as team sports. While the partnership taps into the athleisurewear trend, it continues Cartoon Network’s efforts to build The Powerpuff Girls as a…