aNb Media ShopTalk

ShopTalk Episode 4: Wicked Cool Toys’ Michael Rinzler


In episode 4 of aNb Media’s ShopTalk, our guest is co-founder and co-president of Wicked Cool Toys, Michael Rinzler. In this episode, Jim Silver and Jennifer Lynch chat with Rinzler about how he got his start in the toy business working under MGA’s Isaac Larian and how the industry can better attract young talent today. He also reflects on Wicked Cool’s own beginnings and the challenges new companies in the business may face in a post-Toys ‘R’ Us landscape. Moreover, we talk about the opportunities in partnering with influencers such as Fortnite’s Ninja. Plus, he shares details on Wicked Cool Toys‘ partnership with the Pokémon Company ahead of the Detective Pikachu release and new updates on its Blinger hair and fashion tool and the Hanks Twisted Challenge game.