Goliath, one of the few remaining, family-owned global toy and game companies, has announced the acquisition of Colorific, a family-owned STEM, craft, activity, preschool and educational toy business based in Melbourne, Australia, effective immediately.
Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at Licensing Expo 2022 in Las Vegas. For the past 20+ years, Brand Central has specialized in brands that are driving cultural conversations in the pop culture zeitgeist. A few of the leading CPG brands the agency is featuring include Mars Wrigley, the largest confectionery company in the world, with a portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, and Kraft Heinz, the third largest food company with beloved global brands such as Oscar Mayer, Heinz Ketchup, Kraft Macaroni & Cheese, Jell-O and Kool-Aid. The latest client joining the roster is Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli, and many more. The agency is also working with a roster of many other cult favorite food and beverage brands including: Tapatio Hot Sauce, Cap’n Crunch and Takis.
MGM Consumer Products announced that they will host the third annual virtual licensing summit on May 3rd, following-up on the success of the previous years’ event. Exciting plans, upcoming initiatives, and sneak peeks will be unveiled for iconic brands including Pink Panther, Wednesday, Creed III, Vikings: Valhalla and more. In addition, MGM plans to discuss how the studio’s licensing division is building out its popular sci-fi and horror portfolios and reimagining those categories with the expansion of Midnite Movies and the introduction of Sci- Fi Stories. MGM will also spotlight several other iconic properties, including Pink Panther’s 60th anniversary and the expansion of licensing programs around Creed III, Wednesday and Vikings: Valhalla tied to recent and upcoming series and movie debuts.
HABA USA has announced that President Lea Culliton will retire in June after two decades leading the company. Culliton, who led sales, marketing, and operations, helped introduce, establish, and grow the HABA brand name in North America. Cynthia Waruszewski now joins the company as head of North American sales and marketing with more than 15 years of experience growing brands including American Girl, Barbie, Fisher-Price, Disney, Carter’s and Pottery Barn Kids.
Youngsters ages 5 and up will be eager to draw a “hand-asaurus” by tracing their hand, or a limitless array of cool designs with Wipeout dry erase protective gear by Triple Eight. Draw on, wipe off, draw again! From bikes to scooters or rollerblades to skateboards, one thing all kids need is protection from falls. Wipeout gear is so much fun that parents never need to nag their kids to wear it!
Apple TV+ sets to expand its award-winning offerings of premium Apple Originals for kids and families with Sago Mini Friends, a new preschool animated series, produced by Spin Master Entertainment and animated by Brown Bag Films, based on the charming characters and artful designs featured in the award-winning Sago Mini World app, developed by Sago Mini.
Silvergate Media (Silvergate) is proud to confirm that a second season of Octonauts: Above & Beyond will make its global debut on Netflix on 2nd May 2022. The new episodes follow the debut of this Octonauts spin-off last September where the intrepid crew proved themselves as heroes on land as well as underwater.
Scientific Games Corporation, doing business as Light & Wonder, (NASDAQ: SGMS) (“Light & Wonder,” “L&W” or the “Company”) is inviting players on an unforgettable intergalactic adventure in its latest title Stargate Megaways. The first game to be released on OpenGaming under the new Light & Wonder name, this ambitious 6-reel slot is based on MGM’s legendary sci-fi fantasy film Stargate, boasting imagery and characters from the famous franchise, as well as some truly innovative features and mechanics.
Kubota Tractor Corporation and Crayola announced a partnership to inspire the next generation of business owners, builders, farmers, do-it-yourselfers, and leaders by highlighting the unique and creative role that machines play in building and shaping communities. Kids across the country are encouraged to dream big through a myriad of national partnership activities, including experiencing an immersive, interactive event touring Crayola’s hands-on family attractions; a special edition Kubota Coloring & Activity Book; classroom activities and educational content; and at-home crafts.