Darby Zahradnik ASTRA PlayMonster
News You're Hired
PlayMonster’s Darby Zahradnik Joins ASTRA Board of Directors

PlayMonster is proud to announce the appointment of Darby Zahradnik to the American Specialty Toy Retailing Association’s (ASTRA) Board of Directors. This appointment supports the company’s continued commitment to serve specialty toy retailers in North America. Zahradnik will serve on the Board of Directors for a three year term, serving through 2025. 

Looney tunes What's Up Block
Licensing News
Nifty’s and Warner Bros. to Launch ‘Looney Tunes: What’s Up Block?’, a Unique Story-Driven Blockchain Program

Nifty’s, the platform for NFT-powered fan communities, and Warner Bros. Consumer Products are partnering once again, taking their collaboration to a whole new level, with the launch of an all-new story-driven blockchain program that will engage Looney Tunes fans like never before! Looney Tunes: What’s Up Block? will use digital art as a new medium for storytelling, creating a fresh narrative for the Looney Tunes franchise that will be revealed through NFTs.

schleich brand
Schleich Redefines Purpose and Brand Story with New Global Campaign

Parents who witness children playing with schleich toys know there is much more to the brand than what can be seen from the store shelf. They’ve seen kids pick up the brand’s iconic animal characters and playsets and get drawn into unseen, magical worlds of story and imagination. As the beloved global brand enters its 87th year, it is redefining its mission and branding to align with this higher purpose, rich history and enduring connection to childhood joy. With a new mission of “creating characters and sets that let kids’ imaginations run wild,” a global brand reset begins with values that include sparking the storyteller in all of us, championing the limitless possibilities of free play, recognizing that there are always more stories to be told and setting children on a playful path of learning and discovery.

Licensing Expo 2020 Logo
Licensing News
Record Number of Retailers Gather at Licensing Expo 2022

Licensing Expo 2022, organized in partnership with industry trade association Licensing International, drew thousands of attendees from the world’s most reputable retailers and licensees, with the number of retailers in attendance rising 42% from the 2019 event, marking record growth for Licensing Expo.

Wiltopia Playmobil
First Sustainable Playmobil Product Range Wiltopia Now Launching

Fittingly, in time before World Environment Day on June 5th, Playmobil presents Wiltopia, the first sustainable product range. The new theme provides the answer to the question of how children can be taught about animals, nature and the environment as well as the importance of sustainability. Without dry facts, and with a huge amount of fun!

Brian Levant My Life and Toys
Brian Levant Publishes ‘My Life and Toys’

Countless writers have sought to capture the history of American pop culture in magazines, newspapers and books, but the material artifacts are often an afterthought. In My Life and Toys, acclaimed director, writer, and producer, Brian Levant places his extraordinary collection of toys from comics, TV, and films on the center stage. The toys, reverently photographed by Joe Pellegrini, span media history from the shows of the author’s childhood, such as The Flintstones and The Lone Ranger, to mementos from the programs Levant grew up to write or produce, including Mork & Mindy and Happy Days, and films he directed, including Beethoven; this unparalleled collection is only possible from a devoted fan and toy collector.

Truly You! Spin Master
Spin Master Teams Up with Inner-City Arts Students in Pursuit of Amplifying Diversity with ‘Truly You!’
Spin Master Corporation, a leading global children’s entertainment company, is putting a diverse spin onto a traditional play pattern with the launch of the Truly You! Character Creator set. Developed in collaboration with the Toronto-based 6ix Academy, an award-winning, inner-city business and arts program that spearheads social justice pursuits, the all-new fashion illustration set aims to celebrate diversity and inclusion through play.   Inspired by fashion design plates, where kids…
Molly McIntire American Girl
An American Girl Original Is Back: Molly McIntire Rejoins the Flagship Historical Doll and Book Line

American Girl, a cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, announced the return of a true original—1940s-era historical character and fan favorite Molly McIntire! One of the company’s first three historical characters to debut in 1986, Molly—a nine-year-old girl growing up on the home front during World War II—has inspired a generation of girls with her patriotic spirit and story of resilience. Now, back from the American Girl archives, Molly is set to spark nostalgia and win over a new legion of fans with the release of a core selection from her classic product collection, plus a host of engaging new content and immersive experiences that bring her world to life in a fresh, fun way for fans of all ages. 

Rascal + Friends Cocomelon
Licensing News
Moonbug Announces New Premium CoComelon Branded Diaper with Rascal + Friends

Moonbug Entertainment Ltd., is announcing a special licensing and merchandising agreement with baby brand Rascal + Friends featuring a new premium CoComelon branded diaper and training pants line available across six different markets. The deal is confirmed for four years, with the product set to hit shelves in June 2022. The new CoComelon line will be available in major retailers including Walmart, Tesco, Coles, Lazada and Foodstuffs.