Year: 2022

WildBrain, a global leader in kids’ and family entertainment, will be serving up Strawberry Shortcake at Vegas Licensing Expo, May 24-26, as the beloved kids’ brand continues to gain momentum around the world with new distribution, licensing and promotional partnerships. Following the global success of Season 1 of its new Strawberry Shortcake series, Berry in the Big City, WildBrain is also set to drop Season 2 this summer on the official Strawberry Shortcake channel on WildBrain Spark, the Company’s leading AVOD network on YouTube and YouTube Kids.

Fans of the popular drama TV show, Criminal Minds, can celebrate in 2022 as PlayMonster has entered into a strategic licensing agreement with ViacomCBS to launch Criminal Minds UNknown SUBject. Featuring characters and nail-biting crime-solving from the popular TV show, this social deduction, interactive party game challenges players to think like a criminal to catch the killer among them. Play as your favorite FBI Behavioral Analysis Unit agents to build a profile and catch the Unsub, or play as an Unsub and hide your crimes and escape the authorities. You can say anything you like, but will the others believe you? Table talk and collaboration is highly encouraged. 

In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the portfolio where the TOMY expertise and geographies could serve the popular properties.

Leading toymaker Jazwares announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me! Enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC, and Xbox, Jazwares brings the excitement of Adopt Me out of the Metaverse and into the physical world.