Licensing Expo 2022 Mandalay Bay Las Vegas
Events News
Licensing Expo 2022 Facilitates 3,000+ Meetings To Date and Draws High-Profile Visitor Registrations

The global licensing community is ready to re-convene at Licensing Expo 2022, held this May 24-26 at the Mandalay Bay Convention Center for its first in-person gathering since 2019. Attendees and exhibitors are eager to meet with existing and potential new partners, as indicated by the 3,000+ meetings confirmed to date on the event’s online platform. Thousands of registered guests are leveraging the online platform as a strategic tool to preemptively book meetings in advance of the in-person event before schedules fill up, guaranteeing face-to-face time with brands of interest. Register here to access the online platform and proactively plan your agenda.

One Piece Toei Licensing
Licensing News
Toei Animation’s ‘One Piece’ Reveals Treasure-Load of Licensing Deals for Franchise

Just a week away from this month’s Licensing Expo 2022, legendary studio and anime industry leader Toei Animation has released the first-ever licensing report for its One Piece franchise. This new report provides an annual wrap-up of licensing gains for One Piece, the 22-year old hit anime franchise from Toei Animation, and details new license agreements and license renewals as well as highlights significant collaborations across top merchandise categories. Over the past 16 months, Toei Animation amassed more than 20 agreements as a result of its One Piece licensing efforts – including both new license agreements and license renewals.

Toobimals Wonderfuljungle ASTRA 2022
Events News
Toobimals from Wonderfuljungle to Debut at ASTRA 2022

Say hello to the Original Toobimals, a sensory toobed plush toy. Specialty toy retailers will be on the hunt at ASTRA’s Marketplace for the perfect products to stretch limited 4th quarter budgets while delighting young customers, and a look-see at Booth 1823 will have them not only stretching but popping, pushing, pulling and smiling. 

Komarc Games StickiKubes ASTRA 2022
Events News
Komarc Games to Unveil New StickiKubes and Finger Topz at ASTRA 2022

Retailers looking for something fresh and full of delight will be sticking around Booth 1731 at ASTRA as Komarc Games unveils StickiKubes ($9.99) and Finger Topz ($14.99) plus showcases a half dozen best seller boxed toys and games. All are in stock and ready for childhood exploration. Specialty retailers have always had a keen eye for finding the perfect product for their customers. ASTRA’s Marketplace is this summer’s not-to-be-missed specialty toy show.

Lego Hasbro Transformers Optimus Prime
Licensing News
LEGO Meets Transformers: Engage Brick Mode!

Leading global toy companies, the LEGO Group and Hasbro, Incorporated (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

Cloud b Logo
News
Iconic Brand Cloud b Celebrates 20th Year of Soothing, Sound Sleep for All

Cloud b, the world’s leading brand of award-winning products and accessories that help parents and children sleep better, celebrates its 20th year, marking a milestone anniversary in 2022 and unveiling a new logo with a more contemporary design that appeals to today’s consumer. What started off as a simple idea, to give the gift of sleep to newborn babies and their families, has become a tried-and-true staple and a most-trusted sleep solution for millions. From the classic award-winning products like the iconic Tranquil Turtle to the soothing Sleep Sheep, Cloud b’s legacy lineup continues to be praised today by parents, celebrities, and the industry alike.