February 7, 2023 - Page 2 of 2

YuMe, Maxx Group Appoints Host of New Hires

YuMe Toys’ growth and success continues with the appointment of Carson Murray as VP for North America. Carson will be based out of the YuMe office in Toronto, covering the North American region. –Carson joins YuMe from Funko, where he spent the last five years of his career, most recently as the Country Head for Canada. Among his many successes, Carson points to securing a nationwide placement, in almost every retailer and retail channel, in the Canadian market, as one of the key achievements of his success.

Licensing News

Licensing International Announces New Webinar Series for Sustainability Committee

Licensing International, the leading trade association for the $315+ billion global brand licensing industry, announced that the recently formed Licensing International Sustainability Committee will launch a webinar series slated to run through 2023. The series will share sustainability best practices and drive forward goals to reduce the corporate carbon footprint and implement Environmental, Social, and Governance guidelines. The first webinar of the series will take place February, 22 2023 at 12:00pm EST. Marco Reyes, Senior Director of Sustainability at Walmart, and Michelle McLaughlin, Chair of the Licensing International Sustainability Committee and CEO of Brand Activation Consulting, will discuss the ways Walmart is accelerating social and environmental sustainability in its supply chains. Additionally, Reyes will provide insight into the retail giant’s strategy to develop and implement integrated category roadmaps and address the most critical hot spots across prioritized categories.

News You're Hired

Toy Industry Veteran Evelyn Mazzocco Joins Just Play to Launch Company’s New Division for Owned IP

Leading global toy company Just Play has appointed branding and strategy expert Evelyn Mazzocco, former General Manager of Barbie at Mattel and General Manager of Girls Products at Moose Toys, to lead its new division devoted to building the company’s portfolio of proprietary brands. Evelyn will be influential in driving the company’s long-term strategic goal of creating new wholly-owned intellectual properties. She will be heading up a new, fully integrated team including Product Development, Branding, Packaging, and Engineering based in Los Angeles.