February 2023 - Page 5 of 10

Iconic Doll Brand Madame Alexander Celebrates 100 Year Anniversary in Centennial Celebration

As of now, the Madame Alexander Doll Company launches its yearlong Centennial Celebration, commemorating its 100-year legacy of Madame Alexander dolls as part of American childhood. Madame Beatrice Alexander is a true American original and pioneer in American history. In 1923, she founded the Alexander Doll Company, which would revolutionize the doll industry. Today, her legacy lives on as the Madame Alexander brand continues to make inspiring dolls that reflect a diverse, evolving world and teach kindness to children.

CloudCo Entertainment Announce First Care Bears Pop-Up Store in France

Cloudco Entertainment, owner of iconic entertainment property Care Bears, and world-renowned department store, Galeries Lafayette Paris Haussmann, are pleased to announce the launch of France’s very first Care Bears Pop-Up, in a deal brokered by Sagoo. The Care Bears, lovingly referred to as “Bisounours” in the territory, collaboration celebrates over 40 years of “Sharing and Caring” and features a high-end fashion collection from Amsterdam-based designer, JimmyPaul, alongside vibrant, colorful scenes from the Care Bears’ history to attract both adults and children alike.

Douglas Adds Bria the Butterfly Plush and More to their Baby Ensemble

Douglas’ newest Baby Ensemble has got everyone all a flutter at Douglas. The soft toy maker and lifestyle gift creator has recently added Bria the Butterfly to their swarm of baby ensembles. Douglas has 18 Baby Gift Ensembles in all. Bria the Butterfly is a beautiful addition for baby. Her rounded plump pale pink body holds up two glorious mint green wings embroidered in lavender accents. Each of the six pieces in this set has a sweet little pink heart on the bodice right where it should be. She has cute little gray antennae poking from her head. Some pieces include a darling tiny, embroidered caterpillar on a leaf at the bottom reminiscent of where this beautiful creature came from.

News

Wham-O Celebrates 75th Anniversary of Bringing Joy and Innovation to the Playground

Wham-O, the iconic toy company known for its legendary products such as Frisbee, Slip N Slide, Hula Hoop, and Hacky Sack, is celebrating its 75th anniversary. Since 1948, Wham-O has been dedicated to bringing joy and imagination to generations of children and adults around the world through its innovative products and commitment to play.

Zoonicorn & Toonz Name United Smile as Zoonicorn’s Global Master Toy Licensee

Global kids and family entertainment major Toonz Media Group and Zoonicorn LLC have entered into a new partnership with United Smile, a boutique toy company, as the new worldwide master toy licensee for the global preschool property Zoonicorn. United Smile will develop and introduce a wide assortment of Zoonicorn toys, beginning with a debut range set to launch globally Spring 2024, timed to the brand’s growing momentum as the Zoonicorn television series continues to land on platforms worldwide. The upcoming new toy line from United Smile will include plush, feature plush, figurines and playsets, for children ages 2-5. The new products will be available through a global network of distributors.

World of EPI Launches Fresh Fairies Evoking a New and Authentic Bantu knots, Puff Balls, and More

Doll maker World of EPI reimagines winged pixies and fairies from folklore with the Fresh Fairies ($6.99). Each of the collection’s 3” tall dolls have been created with the same tender care and attention to detail as all of the award-winning Fresh Dolls’ brand that spotlights ethnicities from around the world — and in our neighborhoods. These whimsical fairies have the sweetest facial expressions, adorable poses, plus authentic Bantu Knots, Puff Balls, Head Wraps, Afros and Afro Puffs hairstyles.

WildBrain Television Champions Canadian Content with Exclusive Premiers for Three New Shows

WildBrain Television, one of Canada’s most-loved kids’ and family broadcast networks, is pleased to unveil a new, fun-filled live-action slate of Canadian content, including three exclusive premieres, for the whole family to enjoy. The excitement kicks off on Family Day weekend with the global debut of the highly anticipated movie Life with Luca and continues into spring with premieres for two brand-new series: I Woke Up a Vampire and Home Sweet Rome. Plus, Canadian audiences can catch more action during a national free preview across WildBrain’s English channels from February 13 to March 20.

Goliath Group Acquires Game Night in a Can License

Goliath Group, a family-owned global toy and games company, announced the acquisition of the Game Night in a Can license from game inventors and creative studio, Barry & Jason Games & Entertainment. Game Night in a Can features 35 creative and physical challenges, based on popular segments from Barry McLaughlin and Jason Lautenschleger’s touring live comedy game show. Audience favorites include Just Say Noah, where people were invited on stage to create new animal species, and Frumpy Bumpers, a competitive butt-bumping game.

Mad Engine Global Signs Merchandizing Deal with ‘ A Dog’s Purpose’ Author W Bruce Cameron

#1 New York Times and USA Today bestselling author W Bruce Cameron has announced that he has inked a deal with licensed apparel maker Mad Engine Global to have his line of dog-lover branded apparel online and in major retailers. Cameron is the most successful author of dog-related fiction worldwide. He, with his wife, Cathryn Michon, is co-screenwriter of all three of the major motion pictures made from his books told from the point of view of very good dogs. The film of his book A Dog’s Purpose was a major international hit, reaching #1 status in many countries, including China.