September 29, 2023 - Page 2 of 4

Hasbro Launches NERFBALL with Exhibition Game Featuring New NERF Gear & Tech, Unveils First Gameplay Venue

Hasbro, Inc, a leading toy and game company, has launched NERFBALL, the NERF brand’s first-ever official sport in its 50+ years of history, by releasing the full gameplay video of the NERFBALL – Battle in the Bubble exhibition game. Since 1969 when the iconic brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters and much more. What started with a simple NERF foam ball more than 50 years ago comes full circle through the cutting-edge competitive sport, NERFBALL.  

Goliath Announces Expanded Relationship with Paramount Ahead of Next Year’s ‘The Garfield Movie’

Goliath, a family-owned toy and game company, has announced an extension of its global partnership with Paramount Consumer Products to debut a series of plush toys for the new theatrical film, The Garfield Movie, produced by Alcon Entertainment and distributed by Sony Pictures Entertainment, only in theatres May 2024. As the official global plush partner for the highly anticipated film, Goliath will design, develop and manufacture cuddle-worthy plush toys. The collection will debut in parallel with the highly anticipated The Garfield Movie release, starring Chris Pratt as the voice of Garfield, in May 2024. Garfield and Odie 8” soft and huggable plush toys will be available on shelves and online starting at $9.99. The two characters are the first of a full character lineup that will reach the masses in Fall 2024.

Ravensburger Introduces New Younger-Themed Gravitrax Junior

Encourage your little ones to explore their engineering skills this fall by taking a trip to the jungle! Ravensburger, renowned maker of high-quality toys, puzzles and board games, today announced GraviTrax Junior, a new younger-themed version of its best-selling marble run line that is now aimed at children ages 3 and up. GraviTrax Junior features newly designed pieces designed for little hands, as well as themed elements to help stimulate imagination and creative play. The first set in the new line, GraviTrax Junior – My Jungle Starter Set, is a 100-piece, jungle-themed set that is available exclusively at Barnes & Noble and specialty retailers nationwide.

In KidZ Launches New Cooking Kit Featuring Sesame Street’s Cookie Monster

Global edtech and multimedia company In KidZ is making change through play with its new cooking activity kit featuring Sesame Street’s Cookie Monster. Designed to bring families together and create a fun activity that introduces kids to the foods and traditions of cultures around the world, the box set includes a recipe book with easy to learn instructions, games, puzzles, and all the things a kid would need for an indoor or outdoor picnic. In KidZ will showcase the Sesame Street-branded cooking kits at Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, taking place from September 30 to October 3, 2023 in New York City [Booth #4821].

TOMY International Debuts Warhammer Plush Characters

TOMY International will introduce a new line of plush in Spring 2024 featuring Games Workshop’s global property, Warhammer. Utilizing core characters from the popular miniatures game, TOMY will produce premium collectible plush for Warhammer 40,000 and Warhammer Age of Sigmar. With extensive diversity of content in the Warhammer franchise, including tabletop miniatures games, video games, and consumer products, TOMY will offer an additional way to engage fans and provide them with the characters they love.

Red Planet Group Strengthens Partnership with Bonkers Toys, Unveiling Ambitious 2024 Plans for LankyBox and Aphmau Brands

Red Planet Group, a leading Canadian distributor of toys, games, and outdoor goods, is pleased to announce the extension of its distribution partnership with Bonkers Toys. This strategic collaboration continues to position Red Planet Group as the exclusive distributor for their’ hit brands, LankyBox and Aphmau, within Canada. LankyBox and Aphmau, distinguished YouTube creators commanding devoted followings, have achieved immense popularity for their captivating content and now groundbreaking products in collaboration with Bonkers Toys. Red Planet Group’s partnership reinforces the availability of these smash hits across major retailers in Canada and on Amazon.ca, guaranteeing that Canadian consumers have seamless access to these remarkable and highly coveted products.

Amazon and Readyland Launch Immersive Reading Experience with ‘Owl & Dragon, A Magical Adventure’

Just in time for Toy Fair, a book that’s more fun than a toy! Amazon, a leader in AI voice technology, and Readyland, the toy development team responsible for generating over $2 billion in retail sales, expand their groundbreaking collaboration with the launch of Owl & Dragon, A Magical Adventure, the latest in their library of Alexa interactive books. The already successful collaboration now offers the first-ever interactive book based on Amazon’s Echo Dot Kids characters, Owl and Dragon, where readers can actually talk with the characters, play games and join their exciting adventures. Owl & Dragon, A Magical Adventure will be available for pre-order on Amazon starting today, with books shipping next month.

eeBoo Piece and Love Oppenheim awards 2023

eeBoo Announces Product Line Expansions in Spring 2024

eeBoo and its adult lifestyle brand, Piece & Love, announced their Spring 2024 product launches, including five new category additions to their portfolio. The new categories include puzzles (for both children and adults), art supplies, and exquisite, foil-stamped miniature journals, all perfectly reflecting the company’s long-term mission “to create beautiful, sustainable products to be enjoyed and shared across generations.” Products will be available for purchase on eeBoo.com and select retailers nationwide January 2024.

Spin Master Expands Licensing Agreements to Deliver the Magic of Unicorn Academy to Fans

Spin Master, a leading global children’s entertainment company, announces a second flurry of North American licensing agreements for its fantasy adventure franchise Unicorn Academy, premiering in November on Netflix. Audiences will be transported to a magical world as they follow Sophia on her journey from ordinary to extraordinary – as she discovers her unexpected destiny as a unicorn rider, with a 72-minute movie premiere event and episodic content streaming globally.