You want it? You got it. Prepare for your (real) world to be officially turned pink as Heinz teams up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce. Available now, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoction should be made a reality.
Horizon Group USA, a leading global provider of innovative activity products, continues to keep creativity fun and accessible for families by introducing new product experiences from their favorite brands. Following a strong holiday season, Horizon Group has maintained momentum throughout the first quarter through strategic partnerships across top categories, perfectly positioning the company for further growth.
Kartoon Studios, the controlling partner of “Stan Lee Universe, LLC,” partners with VeVe, the global leader in digital collectibles and comics derived from some of the world’s best known IP, such as Star Wars, associated with powerhouses, including Disney and Marvel, as well as being the top-grossing Entertainment App in the Google Play and Apple stores, and groundbreaking Multiverse Clothing Company Inc. to produce a series of limited-edition Stan Lee digital and physical collectibles to be included in launches aimed for June and July around San Diego Comic-Con.
Family Entertainment Live, one of the world’s leading presenters of live family entertainment events, and Mattel, Inc (NASDAQ: MAT) a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, announced record breaking performances of Hot Wheels Monster Trucks Live Glow Party that took place this past weekend, April 13-14, 2024. The tour made its debut in Mexico as 70,027 guests attended four sold-out Hot Wheels Monster Trucks Live Glow Party shows at Arena CDMX.
Academy Award-nominated French animation studio Xilam Animation has promoted Chloé Menier to the newly created position of Brand Manager, effective immediately. Menier is based in Xilam’s Paris headquarters and reports into Safaa Benazzouz, EVP Distribution at Xilam Animation. Menier will now handle brand development across Xilam’s catalogue of brands – including Oggy Oggy, Zig & Sharko, Lupin’s Tales, Oggy & the Cockroaches – on a 360-degree scale. As part of her role, she will collaborate closely with the company’s sales, marketing and digital teams. She will also continue to work with Xilam’s licensees on the artwork and product approvals, to ensure awareness and consistency across the company’s brands.
Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards for 2024, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.
OOLY, the whimsical and colorful arts, crafts and school supply brand has announced a joyful collaboration with esteemed designer and illustrator Suzy Ultman. OOLY’s first-ever collaboration with designer and illustrator Suzy Ultman marries her signature artistry to their products, highlighting both brands’ commitment to imaginative and playful design. This partnership celebrates the union of creativity and joy in their products, enhancing the Stickiville and Tattoo-Palooza lines.
Sesame Workshop, the global impact nonprofit behind Vila Sésamo, has named The Business Hub Group its licensing agent for Brazil. The Business Hub Group will manage consumer products, special activations, and retail events for the beloved children’s brand. “For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters and shows, and outreach in communities,” said Polo Valdes, Sesame Workshop’s Senior Director for Latin America. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger, and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come, and all their friends.”
Get ready for a crossover so hot it’s practically on fire, as Toho International, the Japanese studio’s US-based subsidiary that has brought Godzilla to life, along with cutting-edge streetwear brand RIPNDIP, and collectibles company Youtooz, have come together for the ultimate Godzilla merch collab. Launching on Youtooz on April 16, fans of the famous Kaiju will have access to limited edition plush and apparel that is sure to be a must-have addition to any collection.