Nickelodeon’s new preschool series, Ryan’s Mystery Playdate, starring seven-year-old YouTuber Ryan of Ryan ToysReview, will premiere on Friday, April 19.
pocket.watch announced the launch of a comprehensive licensing program based on Ryan’s Mystery Playdate and hired Gaye Dean as vice-president, retail sales.
Nickelodeon to debut Ryan’s Mystery Playdate, a new live-action preschool series starring YouTube kidfluencer Ryan of Ryan ToysReview. The company also revealed the return of All That and more projects in the works.
- pocket.watch Expands Ryan’s World Program to 40+ Partners
- littleBits Introduces the Avengers Hero Inventor Kit
- Ryan ToysReview Toy Line Heads to Walmart August 6
- Disney Doorables Debut at VidCon
FGTeeV collectible toys, based on the popular YouTube channels, from Bonkers Toys roll out at Target and Walmart this week.
Viacom Nickelodeon Consumer Products will manage licensing for Ryan’s World and Ryan’s Mystery Playdate across key markets beyond North America.
Following deals with NASCAR and Ryan’s World, toymaker Far Out Toys sees ample opportunity for disruption in the toy aisles.
As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.