Sesame Workshop Promotes Whit Higgins to EVP and Head of Global Enterprises
Sesame Workshop, the nonprofit organization behind Sesame Street, has promoted Whit Higgins to EVP and Head of Global Enterprises (formerly the Media and Education Group). Higgins will be responsible for all international and domestic commercially funded business including Distribution, Licensing, Sponsorship, Themed Entertainment, Formal Education, and Digital. He will also continue to oversee the organization’s offices in Europe, China, Japan, and Latin America. Higgins reports to Steve Youngwood, CEO.