The Estate of Ol’ Dirty Bastard and Rock the Bells Announces Cobranded Licensing Program and Launch of Limited Signature Apparel Collection
In partnership with the Estate of Ol’ Dirty Bastard, Rock The Bells, the global platform dedicated to elevating and championing Hip-Hop culture from its roots to the modern day, announces a strategic co-branded licensing partnership that kicks off with a Signature Collection designed by world-renowned Creative Director Alexander-John. The collection features an iconic image of Ol’ Dirty Bastard with the goal of honoring him in alignment with his Estate and family available exclusively on https://shop.rockthebells.com/. The Estate of Ol’ Dirty Bastard and Rock The Bells are partnering with some of the industry’s top licensees to bring innovative co-branded designs to market with a fresh and modern take.