Licensing News

ZAG Enters Billion Dollar Pet Space with ZippyPaws Miraculous License

Miraculous Dog Toy ZippyPaws

Global independent animation studio ZAG has signed its first pet license with ZippyPaws to bring superhero favorites Ladybug and Cat Noir from the smash hit animated series, Miraculous – Tales of Ladybug and Cat Noir, to dog-loving families across the U.S. through a Miraculous inspired dog toy range.


The new toy range includes Miraculous Cheeky Chums Plush of both Ladybug and Cat Noir, cuddly crimefighters that take on boredom one squeak at a time; a Miraculous Kwami Plush 2-Pack featuring Tikki and Plagg, whose magical powers can transform Marinette and Adrian into the superheroes Ladybug and Cat Noir when wearing their Miraculous; Miraculous Rope Gliderz for both superheroes, lightweight flyers for heroic tossing and tugging fun, each featuring their signature logos and made of real mountain climbing rope and durable 1200D nylon fabric; the Miraculous™ Squeakie Pattiez Miracle Box, a soft stuffing-filled toy that features corduroy textured sides and two round squeakers, featuring the printed logos of the magical Miraculouses; and a Miraculous™ Patterned Bone inspired by the Lucky Charms that appear in the show, featuring an allover red and black polka dot pattern and a round squeaker to unleash its special powers!


“So many families have pets who are, quite simply, part of the family, and as Miraculous has broad appeal to families, our move into pet licensing is a natural extension for the brand,” commented Jeremy Zag, Founder and CEO, ZAG. “ZippyPaws designs their products not only with lifestyle in mind but also produces the highest quality products that are the safest in the market.”


“We’re so excited to partner with ZAG as the first pet license for Miraculous – Tales of Ladybug and Cat Noir,” added Ashley Newman, Director of Marketing and Communications for ZippyPaws. “This collection takes characters and imagery from such a beloved property and really gave us an opportunity to put a fresh new spin on classic ZippyPaws products. As leaders in the pet industry, we took this as an opportunity to bring a brand that is already so family-oriented, into a category directed to the four-legged members of the family.”


Miraculous is a global phenomenon reaching fans across all touchpoints from content to social media to consumer products, promotions, gaming, and live events. Five seasons of the TV series air in over 120 countries around the globe, often garnering #1 ratings. In the U.S., the second half of season five launches in April on Disney Channel, to be followed by Disney+. Seasons one to three are also available to stream on Netflix.


ZAG’s licensing and merchandising, gaming, promotions, and toy groups are helmed by Julian Jacob ZAG, EVP, Global Operations and Head of Consumer Products, which focus on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.