Walmart Launches Category First with Sproutlings – All Natural Crayons, Arts & Crafts
Walmart has partnered with Sproutlings to offer a category first at all its stores nationwide – natural crayons and arts & crafts. A category first in Walmart, which to date has been dominated by one brand (Crayola), Sproutlings brings customers premium natural crayons at an affordable price point. Made using natural and food-grade ingredients, and recycled and compostable packaging, Sproutlings is on a mission to provide the most accessible, safe, and sustainably made arts and crafts products that encourage creative & learning development for kids.