Ahren Hoffman Joins Crazy Aaron’s Marketing Team
Ahren Hoffman, formerly of ASTRA and the National Lekotek Center, has joined Crazy Aaron’s as the new marketing team lead.
MGM Celebrates Legally Blonde 21st Anniversary
MGM officially kicked off its “Legally Blonde Turns 21″ licensing program to celebrate the 21st anniversary of the feature film in 2022.
ZURU Introduces Angel High Dolls
ZURU recently launched Angel High, a new line of six collectible dolls with swappable fashion accessories and wings.
ZAG Hires Marifely Argüello Montealegre to LatAm Team
ZAG appointed Marifely Argüello Montealegre, formerly of ViacomCBS, as its new vice president of development for the U.S. and Latin America.
Haba Family Group Acquires Bella Luna Toys
Haba Family Group announced the acquisition of specialty online retailer Bella Luna Toys and Oompa, known for its educational wooden toys.
CAA Signs Squishmallows Brand
As the agency for the plush line from Jazwares’ subsidiary Kellytoy, CAA will seek opportunities for Squishmallows across film, television, video games, publishing, live touring, and more areas.
Coyne Public Relations is Hiring an Account Executive
Coyne Public Relations is seeking an account executive to join its agency.
Learning Express Names Squishmallows Toy of the Year
Learning Express named Squishmallows — the plush toy line from Jazwares subsidiary Kellytoy — as its “Best Toy of the Year” for the second year in a row.
Masterchef Game Brings Home Culinary Competition
The Masterchef Family Cooking Game from Wilder Toys, WowWee, and Endemol Shine North America releases at retailers this month.