Toy Industry Rebels Build an Invention Studio from Zero to One – Rebel Play
In a bold move to shake up the toy and game industry, Rebel Play has emerged as a new invention studio that promises to break free from the ordinary. Their mission? To challenge industry norms, defy the predictable, and deliver toys and games that spark imagination. At the heart of Rebel Play’s brand is their enigmatic red blobbish mascot, Rebel. This ghostly figure encapsulates the creative spirit within each of us—a symbol of unbridled imagination. “In its purest form, imaginative play is an act of rebellion,” declares Laurie Peterson, one of two founders of Rebel Play and toy industry veteran and former TAGIE Rising Star Toy Inventor of the Year. “You are conjuring up ideas that are not present to the senses. We aim to embody rebellious imagination with our new studio Rebel Play. The trick is finding a balance between delivering the unexpected and being on brand for our toy industry partners.”