Features

Catching Up With...
Catching Up With Michelle Minieri

Celebrity brands are still one of the strongest categories in licensing today and companies such as Bradford Licensing are well aware of the draw that the right name can have for the right licensing deal. Bradford Licensing president Michelle Minieri talks with aNb Media about one of Bradford’s newest clients to enter the celebrity licensing category: Denise Richards.

Catching Up With...
Catching Up With Glenn Rutherford

About a year and a half ago, the father and son team of Glenn and Travis Rutherford opened the door to The Rutherford James Group, a brand extension, licensing, and strategic consulting firm. The company is an amalgamation of Glenn Rutherford’s Logan James, Ltd., and Travis Rutherford’s Travis James, LLC, companies. Both principles bring decades of experience in the licensing business to the new company, which already has offices in California, Colorado, and Dubai. Glenn Rutherford, chairman and co-founder of The Rutherford James Group, takes a moment to talk to Royaltie$ about what sets the company apart and what’s on tap for a new company run by industry veterans.

Features
The App World and the Toy Industry Converge as eCollectibles

Mix former Apple programmers with toy industry veterans, add in the power of portable devices and the result is a profound change in how consumers collect, own, and display collectibles.

Created by Little Ricky Software, eCollectibles are a revolutionary way to merge all the classic patterns of collecting tangible objects onto a portable device. The licensing opportunities are endless whether the goal is reaching kids, collectors, and just about everyone in between.

Catching Up With...
Catching Up With Lisa Streff

If you’ve ever wanted to be friends with John Wayne, now you can—on Facebook. John Wayne Enterprises is reaching out to new audiences and using social media, such as Facebook, and new licensing programs to do it. Lisa Streff, recently named senior vice-president, global partnerships and licensing at John Wayne Enterprises, talks about two new John Wayne licensing initiatives—a new lifestyle licensing program and a kids licensing and entertainment program—and the company’s plans for expanding the brand.

Catching Up With...
Catching Up With Matt Young

Just a few months ago, Electrolux Global Brand Licensing (EGBL) announced that it would be staking its claim in the U.S. licensing arena, with a focus on brand extensions. One of the most recent extensions involves the AEG brand and “green” products. Founded in Germany in 1883, AEG’s reputation spans a wide spectrum of products, from appliances to power tools to toys. Matt Young, head of EGBL, explains how three licensees are using the AEG brand name to bring high-quality, eco-friendly products to the U.S.

Features
New Brands for the Road: Car and Driver and Road & Track

Americans cherish their cars, making automotive-related brands popular for licensing. Automotive magazine brands are no exception to this. The Joester Loria Group has recently been named as the licensing agent for Car and Driver and Road & Track. The Joester Loria Group is putting together a licensing program for each magazine’s brand that will highlight its unique position in the category.