MODA, which began as MODA International Marketing, has recently changed its name to MODA Licensing signifying a new direction for the company.
Fans of Where’s Waldo can now seek and find the red-and-white stripe-wearing character on their phones through licensed mobile games and iPhone apps thanks to Classic Media, which represents the property. As of April, 1 million Where’s Waldo apps had been sold for the iPhone and iPod Touch. Nicole Blake, who was recently promoted to executive vice-president, global marketing & consumer products at Classic Media, talked about bringing Waldo to cell phones and why this venture makes sense for licensing.
Stone Newman founded Art & Science in 2008. It’s a strategic agency whose core capabilities include expertise in business planning, equity raising, licensing, marketing, and product development as well as retail initiatives. Art & Science brings unsurpassed creativity and energy to every one of its initiatives, says Newman. Clients include The Alex Beard Studio, Callaway Arts & Entertainment, Celessence Technologies, Giftventure Studios, GoAnimate.com, MarVista Entertainment, among others. Art & Science handled the licensing and retail relationship for the upcoming Disney/MarVista film, 16 Wishes.
Sara Nemerov handles the consumer products program for Frank Sinatra Enterprises (FSE), and similarly for Rhino-affiliated artists. (Warner Music Group owns Rhino.) As head of consumer products and brand licensing, Nemerov will be identifying and securing new opportunities featuring Frank Sinatra’s name and likeness, as well as expanding existing FSE efforts. Nemerov will also handle licensing with respect to other artists within Rhino. The focus here is on Frank Sinatra.
Mars Retail Group is the licensing wing of the Mars, Inc. The company’s stable of properties includes candy brands like M&M’s, Snickers, Skittles, Starburst, 3 Musketeers, Milky Way, and Twix, as well as the Pedigree and Whiskas pet brands.
Ludorum was formed and is run by former HIT Entertainment and Learning Curve International executives. Last year, the company brought on board Maureen Taxter, who has held licensing positions at The Jim Henson Company, Hasbro, and Nickelodeon. The Chuggington property is a big focus for the company. Chuggington is a train-based global children’s property targeted to children ages 2–5 years old that takes place in a vibrant and colorful world.
SloaneVision Unlimited’s newest property Couch Potato: the Art of Hanging Out (from creative team Trade Marc Productions) celebrates hanging out with friends, watching TV, or reading a book through fashion-forward loungewear. Glenn Hendricks, vice-president, business development, licensing and merchandising at SloaneVision, provided an update on this new brand.
CBS Consumer Products is focused on the film Beastly, which is scheduled for release July 30, 2010. The film has been called a modern-day take on Beauty and the Beast where a New York teen is transformed into a monster to find love. The film stars Vanessa Hudgens, Neil Patrick Harris, Mary-Kate Olsen, and Alex Pettyfer.
A separate endeavor is Star Trek Online, the MMOG that launched in February. It keeps the momentum going until the next film is released in 2012.
Liz Kalodner, executive vice-president and general manager of CBS Consumer Products, provided on update on these properties.