Features Archives - Page 32 of 36

Features

Catching Up With Diana Brobmann

GreenLight is a global consultancy that provides corporate, advertising, and media clients access to iconic music, film, celebrities, and entertainment content. The company specializes in resolving the legal and logistical hassles its clients wrestle with. Its rights representation group manages the personality rights of iconic estates, including Albert Einstein, Bruce Lee, Steve McQueen, and Johnny Cash. GreenLight’s senior executive, Diana Brobmann, discusses translating iconic estates through licensing and offers the latest Steve McQueen and Albert Einstein licensing news.

Catching Up With...

Catching Up With Marc Shinderman

Briarpatch’s newest license is the classic children’s literature brand Madeline, based on the books by Ludwig Bemelmans. Briarpatch created a full line of products based on the 10-book series and will be part of the launch of the 11th book, Madeline at the White House, which will be released in spring 2011. Marc Shinderman, general manager of Briarpatch, talks about what makes Madeline such a strong brand along with key drivers for the Briarpatch Madeline line.

Catching Up With...

Catching Up With Karen McTier

When cocky test pilot Hal Jordan is given a mystical green ring, he finds himself with otherworldly powers, as well as membership into the Green Lantern Corps, a group tasked with keeping peace within the universe. On June 17, 2011, moviegoers can see how the rest of the Green Lantern story plays out. Starring Ryan Reynolds as Hal Jordan/Green Lantern (with Blake Lively, Tim Robbins, and Peter Sarsgaard), Green Lantern is the latest superhero to receive a movie adaptation. In anticipation of the upcoming film, Warner Bros. Consumer Products (WBCP) will introduce both classic and film-based licensed product in the months leading up to Green Lantern’s release. Karen McTier, executive vice-president, domestic licensing and worldwide marketing, WBCP, talks about bringing a well-known DC comic book character to licensing.

Catching Up With...

Catching Up With Ross Misher

Brand Central has an array of initiatives on its plate, including some new restaurant brands, an array of wellness brands, and one of the latest crazes, Silly Bandz. CEO Ross Misher took a few minutes to give some insight into Brand Central’s plans for these properties.

Features

Adult Licensing: The Cream Rises to the Top

The shift of adult content from tangible products such as magazines and DVDs toward the digital options has brand owners seeking additional revenue through licensing. A few years ago, there was an oversaturation in that market, but the savviest brand owners and the strongest of brands remain profitable.

Features

Halloween Spending to Bounce Back from Spooky 2009

Halloween falls on a Sunday this year, but that still leaves Friday and Saturday to celebrate and consumers are going to do just that. Total spending for Halloween 2010 is expected to reach $5.8 billion, up from last year’s $4.75 billion.

Catching Up With...

Catching Up With Marty Brochstein

The International Licensing Industry Merchandisers’ Association (LIMA) is working with Business for Social Responsibility to help members adhere to the LIMA Code of Business Practices, a voluntary code that encourages good business practices. LIMA’s Marty Brochstein gives the scoop on the code, the formation of the Licensing Working Group, and the series of webinars that will educate licensees and their suppliers on meeting the code’s criteria.

Catching Up With...

Catching Up With Kelly Anderson

Manhattan Toy signed a license with Meredith Corp.’s Parents Magazine earlier this year. The toy co. is introducing a preschool-focused line for specialty retailers this holiday season. While a branded Parents line has been in the marketplace before, Manhattan Toy’s interpretation brings a fresh approach to imaginative play.

Catching Up With...

Catching Up With Patrick J. O’Brien and Lee Rawles

Video games become more successful with each passing year. Video game companies are currently working two ways. They are developing successful licensing programs based on their own intellectual properties. While, at the same time, video game companies are working with licensors to bring a brand’s experience to a home console. Patrick J. O’Brien and Lee Rawles take a few moments to talk about Electronic Arts’ (EA) success both as a licensee and a licensor in the world of video games.