CoComelon Licensed Merch Headed to Italy
CoComelon has joined Maurizio Distefano Licensing’s portfolio and will be launching multiple new consumer product lines in Italy.
License This! Contest Will Make U.S. Debut This Year
License This!, a licensing competition created by Informa Markets’ Global Licensing Group, will make its U.S. debut at Licensing Expo Virtual.
Tommy Hilfiger Debuts Nickelodeon & MTV-Inspired Line
Tommy Hilfiger has released a late-1990s and early-2000s Blast From the Past capsule collection in partnership with ViacomCBS Consumer Products and several of its Nickelodeon and MTV properties.
WeCool Toys Inks License Deal with Mattel
WeCool Toys, the company behind the Compound Kings and Activity Kings brands, has entered into a licensing deal with Mattel to develop a new line of Barbie and Hot Wheels branded compounds and activities.
Storypod to Develop a Daniel Tiger’s Neighborhood Line
Storypod will release a range of Daniel Tiger’s Neighborhood products this year in time for the 2021 holiday season.
MasterPieces Adds Three Licensed Puzzle Lines
Puzzle-maker MasterPieces has expanded its portfolio of licenses, announcing new agreements with the U.S. Department of Agriculture for the Smokey Bear property; the U.S. Department of Defense for the U.S. Navy License; and outdoor lifestyle brand Mossy Oak.
Bluey Adds VTech as a Partner for Electronic Toys
BBC Studios has struck a multi-territory licensing deal with VTech, which will produce a range of electronic role play toys based on the the children’s TV property Bluey.
Sesame Street Creates ‘Sleepcast’ with Headspace
Mindfulness and meditation company Headspace has created a podcast with Sesame Street to teach little ones techniques for relaxing during their bedtime routines.
Disguise to Develop Funko POP! Mask Line
Costume company Disguise, Inc. is collaborating with Funko on a line of POP! Masks launching this year and featuring characters from licensors including Warner Bros. and Sony Pictures Entertainment.