Category: Licensing

Chronicle Books, one of the world’s most respected publishers and distributors of illustrated books, toys, and games for all ages, is ready to dazzle alongside Toyology’s glittering list of prestigious toy brands. Toyology’s representation will officially kick-off at next month’s ToyFest show in Las Vegas, NV, where Chronicle will display an array of offerings from award-winning lines like Petit Collage, Ridley’s Games, Galison and Mudpuppy in the iconic Toyology Showroom at the World Market Center (WMC) in front of over 1300 attendees. “We couldn’t be more thrilled about partnering with Toyology,” said Bill Miller, President of Galison, Mudpuppy and Publisher of Ridley’s Games and Petit Collage, a subsidiary of Chronicle Books. “Knowing we are joining the ranks of so many iconic brands who have trusted Toyology’s expertise in the toy industry is very exciting for us.”

Millimages, one of the oldest independent animation studios and IP developers in Europe, is thrilled to announce the first ever Molang live fan event in London. The two-day affair will take place from March 2nd-3rd at Sokollab/BoraBori in Soho to mark the 5th anniversary of K-pop band – and huge Molang fans – Tomorrow X Tomorrow (TXT).

DeAgostini, a premier European-based collectibles brand, delights race fans and automotive aficionados as it announces the launch of the Legends of Ferrari Formula 1 Collection. Reproduced with an extraordinary degree of detail, these die-cast metal models are officially licensed from Ferrari and deliver all the realism that 1:24 scale offers to collectors: the mechanical details of the chassis and engine, the aerodynamic surfaces, the cockpit with the driver’s seat, steering wheel and controls, and the team’s signature Ferrari red color scheme. This latest subscription from DeAgostini delivers truly spectacular models to collect, display, and admire with the quality and extremely high level of detail for which the brand is internationally renowned.

WildBrain, a global leader in kids’ and family entertainment, is celebrating the 45th anniversary of its beloved Strawberry Shortcake brand with a host of new products and experiences for fans throughout this milestone year. In collaboration with makers, bakers and creators who draw inspiration from Strawberry Shortcake, an array of new fashion collections, delectable treats, sweet social content and delightful artwork will be unveiled in 2024, highlighting the various iterations of the brand. Over the span of more than four decades, Strawberry Shortcake has consistently captured the hearts of fans from generation to generation.

The new PUMA x Trolls designs transform classic kids’ gear with a sprinkling of signature Trolls flair. Created in collaboration with the beloved DreamWorks Animation’s Trolls films, the new collection is a celebration of joy, community and music. Featuring vibrant colors, playful graphics, and enchanting details like pops of color inspired by the iconic Trolls hair, the collection is all about the happy Trolls characters who love to sing, dance and hug all day. Featuring styles for boys and girls, the playful and colorful apparel incorporates soundwaves and musical motifs from the Trolls films. Active silhouettes like the matching track jacket and track pants are complemented by classic silhouettes like graphic t-shirts and crewneck sweaters.

Kartoon Studios, Inc (NYSE American: TOON) evergreen brand “Llama Llama” partners with Penguin Young Readers and KOHL’s to launch new back-to-back nationwide retail promotions featuring book and plush products from the bestselling “Llama Llama” franchise, as part of the popular Kohl’s Cares program. Additionally, Kartoon Studios has added two new plush toy licensing partners to a growing roster, Spirit and YOTTOY, further building the brand’s U.S. merchandise program.

Late in 2023, MGA Entertainment (MGA) and Crayola proudly announced a multi-year licensing agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. The all-new L.O.L. Surprise! Loves Crayola line-up popped up in toy aisles this month with the cutest, color-filled, limited-edition tots and a giant crayon-shaped L.O.L. Surprise! Loves Crayola Color Me Studio, poised to become the season’s must-have collection.

Commemorating the 45th anniversary of the sweet and adorable Strawberry Shortcake, fandom-first retailer BoxLunch is launching a 25-piece collection inspired by the titular doll’s original vintage look on February 12. Available online and in BoxLunch stores, the collection is the perfect, multi-generational purchase for those who grew up with Strawberry Shortcake or are fans of 80s/90s brands. The product assortment, which includes apparel, home, novelty, auto, sleep, accessories, pins, bags, and jewelry, pays homage to the iconic character that has been bringing joy to audiences since its introduction in 1979.