Nike teams up with Netflix off-screen to created a limited-edition capsule collection based on its hit series, Stranger Things. The Nike Stranger Things collection highlights its old-school Cortez, Blazer and Tailwind sneaks.
Moose Toys will be the global master toy partner for the animated series, Bluey, which will premiere internationally on Disney Junior & Disney+ this fall.
LEGO partnered with National Geographic Kids & Ocean Heroes Bootcamp for marketing campaigns & initiatives focused on solving challenges facing our oceans.
CBS Consumer Products/Showtime & Society6 created a capsule collection in celebration of Pride Month and tied to the upcoming The L World sequel, Generation Q.
Cloud9 and Microsoft will develop new esports tools and technologies that help Cloud9 players and staff uncover insights across a variety of titles.
Basic Fun! has entered a multi-year agreement in principle with Hasbro for the Tonka brand, which will kick off fall 2020 with a new Tonka toy line.
Magic Wheelchair, which works to provide epic costumes for youth wheelchair users, unveiled its a one-of-a-kind creation onsite today at Licensing Expo.
Children’s entertainment and licensing industry veterans, Al Kahn and Toper Taylor, have partnered to launch Kidtagious Entertainment, a kid-focused entertainment and licensing company.