Category: Licensing

Old World Christmas, the premier brand of Christmas ornaments in the country,has announced multiple new licensing partnerships for the creation of hand blown glass ornaments. AC/DC, Elton John, The Rolling Stones, Kentucky Fried Chicken (KFC), the Hollywood Sign and the Hollywood Walk of Fame will each have an Old World Christmas line of delicately hand-painted, hand-glittered ornaments created to capture the spirit of the brands to be released later this year.

IT’SUGAR, one of the largest specialty candy retailers in the US, is excited to announce the launch of an exclusive OREO Funko POP! Vinyl Figure. This exciting collaboration brings together the beloved OREO cookie brand and Funko Pop’s iconic collectible style. “We are excited to introduce the first-ever OREO Funko POP! Vinyl Figure, exclusively available at IT’SUGAR,” said Justin Clinger, Assistant Vice President Creative and Marketing of IT’SUGAR. “This collectible is a unique fusion of two iconic brands, and a fantastic way for fans to showcase their love for OREO in a fun and collectible form.”

Crafthub has tapped Mix Licensing Group (Mix) to build global partnerships for their line of unique wooden puzzles. Building off the success of Crafthub’s licensed Warner Bros. Discovery Global Consumer Products IPs including Harry Potter and Batman Mix will build strategic partnerships with the biggest studios, sports leagues, and brand owners looking for a fresh approach to the puzzle category. With an emphasis on unique, giftable, and high-quality products, Crafthub has emerged as an e-commerce leader in wooden puzzles over the past two years and is expanding into brick-and-mortar retail stores globally in 2024.

Zigazoo Kids, the proprietor of the renowned social networks Zigazoo (for 13+) and Zigazoo Kids (for anyone under 13), has announced a strategic collaboration with iHeartMedia, America’s leading audio company. Under the new agreement, the two industry leaders will explore synergistic opportunities between iHeartMedia’s extensive portfolio of music and podcasting and Zigazoo’s content from the biggest stars of the next generation. Additionally, iHeartMedia will launch an expansive national campaign across its multiplatform audio network, spanning broadcast radio, podcasts, digital, social, and live events to bring further awareness and propel Zigazoo’s social networks to the next level. This multi-million-dollar marketing investment in Zigazoo solidifies iHeartMedia’s commitment to the platform’s growth and innovation.

Canadian Fashion Fandom experts, Cakeworthy, and leading toy and game company, Hasbro, are excited to announce the release of their classic Furby collection! As a leading lifestyle brand in the fandom space, this collection fits Cakeworthy seamlessly with a perfect blend of style and nostalgia. Now, you can Free Your Inner Furb with this fun and fantastical Cakeworthy x Furby collection! These items will be available January 19th both online and at Cakeworthy’s brick and mortar store location at CF Lime Ridge Mall in Hamilton, Ontario. For all 90’s and y2k babies, this collection will truly bring you back to your childhood with outrageously fun designs inspired by earlier versions of the iconic toy. This 13-piece fashion line includes an array of accessories dawning the hard-to-forget Furby face, as well as several clothing items including a sweater, t-shirt dress, and a sherpa jacket!

Falcon’s Beyond Global, Inc (Nasdaq: FBYD) (“Falcon’s” or the “Company”), a global entertainment powerhouse and visionary innovator in immersive storytelling, has announced a licensing agreement with The Hershey Company (“Hershey”). Through this expansive contract, Falcon’s will conceive and develop Hershey-branded Location Based Entertainment (LBE) experiences featuring the industry-leading confectionary and snack company’s iconic IP, such as Hershey’s, Reese’s, Jolly Rancher, and Twizzlers, in both the United States and international markets.

The Realm of Light needs you! Ravensburger, acclaimed publisher behind award-winning board games and high-quality toys and puzzles, is assembling heroines across popular Disney and Pixar stories to join forces and vanquish a sinister darkness threatening the world. Combining role-playing, storytelling, cooperation and the approachability of a board game format, Chronicles of Light: Darkness Falls (Disney Edition) creates an immersive adventure game that allows players to experience Disney heroines in whole new ways while they work together to win. Chronicles of Light: Darkness Falls (Disney Edition) will be available for pre-order on July 7 at Target.com and will be available for purchase at Target and hobby stores nationwide on July 21.

As the Tetris brand gears up for its 40th anniversary this year, The Tetris Company has appointed IMG as its merchandise licensing representative in the US, Canada and EMEA, including key territories such as the UK, France, Germany, Middle East, North Africa and India. The agreement expands on IMG and The Tetris Company’s existing licensing partnership in Asia and Brazil. The new multi-year partnership will see IMG develop a wide range of licensed products across key categories, including toys, games and collectibles, apparel and accessories, home and décor, food and beverages, sporting goods and outdoor gear, beauty and personal care, pet toys and accessories, travel, stationery and consumer electronic accessories.