Category: Licensing

JAKKS Pacific, Inc (NASDAQ: JAKK) a top manufacturer of toys and consumer products and its costume division, Disguise, announced a multi-year partnership with SEGA of America, Inc (“SEGA”) for Sonic the Hedgehog 3, Paramount Pictures’ feature film set to release on December 20, 2024. Through the collaboration, SEGA and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, costumes, and costume accessories, all set to hit the market late 2024.

Cloudco Entertainment, the proud owner of the beloved and iconic Care Bears property, known for spreading love and positivity, is thrilled to announce its partnership with Snow Commerce, a leading e-commerce provider, to launch their first-ever direct-to-consumer (DTC) online store. This exciting venture marks a significant milestone for Care Bears as they expand their digital presence and offer fans a unique shopping experience. The decision to launch a DTC site stems from Care Bears’ desire to provide their dedicated fans with a captivating and convenient shopping experience. The new online store will serve as a hub where fans can easily access their favorite Care Bears products, all in one place.

Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live action content, along with the Clifford Ross Company and Spanish fashion brand The Animals Observatory, announce the launch of a premium line of Babar apparel for kids, available internationally in stores and online. The capsule collection features vintage artwork designs of the iconic elephant on fashion-forward tops, pants, dresses, accessories and more. “Babar’s distinctive style and brand values are known worldwide, allowing us to constantly explore unique partnership opportunities with premium fashion brands,” said Camille Froget, Senior Licensing Manager, EMEA & LATAM, Nelvana.

VP Racing Fuels, Inc, a global leader in performance fuels, lubricants, and additives, and Logo Brands, Inc, a leading manufacturer of officially licensed products, have signed a licensing agreement to develop a VP Racing officially licensed tailgating program. “Logo Brands is the perfect match for building the VP Racing brand,” said Bob Merz, Director of Brand Management and Licensing at VP. “Logo Brands’ design capabilities, quality of materials, and product portfolio are second to none and match the expectations we have for our brand and our own products.”

Crayola LLC, in association with Max-Matching Entertainments Co, Ltd, announced that Beijing will welcome the Crayola Experience family entertainment venue as part of a new international IP FEC (family entertainment center) complex, Top Park, set for operation in 2026. Serving as destinations for interactive creative play for more than 25 years, Crayola Experience helps kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. This announcement marks the creativity brand’s first deal for an international Crayola Experience location.

Moonbug Entertainment, a subsidiary of Candle Media, announced Blippi’s Playground, a new multiplayer game which will be available exclusively on Roblox from Thursday, October 19. The game, accessible on mobile, tablet, PC or Mac, will allow kids to explore Blippi’s world on Roblox as they complete fun quests to earn Blippi tokens, dress up their avatar with exclusive Blippi items, and build and customise their very own playground. In honor of Blippi’s favorite holiday, Halloween, Blippi’s Playground is launching a special spooky-season themed playground featuring special guests and allowing players to go trick-or-treating around Blippi’s neighborhood, dress up in costume, explore the haunted house, and go hunting for Jack-o’-lanterns in the spooky maze. Each activity features various games along the way encouraging interactivity and problem-solving. Themes will change to reflect seasonal moments and special occasions. To help safeguard kids while they enjoy the Blippi experience on Roblox, the chat function in the game has been removed.

Firefly Brand Management is proud to announce that they have signed with David and Christina Arquette’s Send In The Bozos, LLC. to be the exclusive North American licensing agency for “Bozo the Clown.” David Arquette outright purchased the rights to BOZO in 2021, from Larry Harmon Pictures Corp., based on a personal passion and his allure to keep the legacy of the character alive and well bringing back the silliness and joy of clowns to today’s audiences. “’Bozo the Clown’ epitomizes the joy of laughter and that being quirky or silly is simply okay, it is what the joy of clowns are supposed to bring,” noted Cynthia Modders, CEO Firefly Brand Management. “Our licensing partners are going to be excited at the many possibilities this legacy brand has to offer which inspires kindness and fun while seeking to bring out the inner clown in everyone!”

Prepare to be transported into a world of colorful wonder and musical magic as DreamWorks Animation’s new chapter in its blockbuster musical franchise, Trolls Band Together, makes its grand entrance on Roblox in the Livetopia Trolls Band Together Experience brought to life by Super League (Nasdaq: SLE), a leading publisher of immersive experiences across the world’s largest metaverse gaming platforms. DreamWorks Animation’s Trolls Band Together arrives in sneak previews Nov. 4 and in theaters Nov. 17.