Category: Licensing

Collegiate lifestyle brand LegacyHistoryPride is partnering with Paramount Consumer Products to celebrate Historically Black Colleges and Universities (HBCUs) with a variety of apparel collections, the first of which features iconic Nickelodeon characters from Hey Arnold and Rugrats. LegacyHistoryPride, also known as LHP, is best known for their fashion forward, high quality HBCU apparel. As a licensed vendor for various HBCUs, LHP has shown their dedication to infusing the spirit of HBCU culture into stylish and versatile apparel since their start in 2019.

Mattel, Inc, leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announced two new publishing partnerships with ABRAMS and IDW to launch a publishing program augmenting Mattel’s commitment to expanding the Monster High universe. The Mattel Monster High publishing program will launch with two novels and a comic book series by ABRAMS and IDW, respectively, and follows years of demand from the brand’s dedicated fan base. The program will feature new artwork and stories to bring the Monster High brand to audiences through new formats.

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, its subsidiary MGA Studios, and CAKE, a leading independent entertainment company specialising in the production, distribution, development, financing and brand development of kids’ and family properties based in London, announced that they have signed a multi-year agreement for distribution of a new video series from MGA Studios, Armorsaurs. The series is a remake of the hit 2021 South Korean television show Armored Saurus originally developed by Daewon Media that mixes visual effects (VFX) and live action. CAKE will handle all media distribution rights globally outside of South Korea, Japan, China, and France. MGA Entertainment and Daewon Media announced a multi-year agreement for the development, production, and distribution of their content in August 2022.

Carrera Revell of Americas, the world market leader in the slot car segment, is thrilled to announce a monumental collaboration with NASCAR, the Number 1 motorsport in the United States. Commencing in 2024, Carrera Revell of Americas will proudly hold the NASCAR license, introducing an exceptional lineup of slot car sets and individual car models that pay homage to the Hendrick Motorsports Team and their esteemed drivers. This partnership marks a new era of excitement and innovation for racing enthusiasts and collectors alike.  Revving Up the Racing Experience: Hendrick Motorsports Slot Car Sets and Models Under the banner of Carrera GO!!!, Carrera Evolution, and Carrera Digital132, racing aficionados will have the opportunity to dive into the world of NASCAR like never before. Carrera Revell of Americas is dedicated to crafting meticulously detailed slot car sets and individual car models that capture the spirit and power of the Hendrick Motorsports Team. This collaboration celebrates the legacy of one of the most successful and iconic teams in the history of NASCAR. 

Stevie Nicks joins the ranks of other musicians including Gloria Estevan, David Bowie, Elvis Presley, Elton John – and most recently, Tina Turner – as the latest musician honoree in the Barbie Signature Series. As the lead singer of Fleetwood Mac and a critically acclaimed, chart-topping solo act, Stevie Nicks has been a major influence and source of inspiration and adoration for artists and audiences around the world, especially to women in the rock and roll industry. Known for her captivating stage presence and signature style, she has left an indelible imprint on the worldwide music industry.  

Hasbro, a leading toy and game company, and Irregular Choice, a UK-based footwear brand, have come together to release a colorful and nostalgia-filled Transformers -inspired collection that will transport fans back to where it all began in 1984. Ahead of Transformers ’ 40th anniversary in 2024, this epic 27-piece selection of unisex shoes, bags & accessories feature fan-favorite Autobots and Decepticons –Optimus Prime, Bumblebee, Starscream & Soundwave. Think light up bags & boots with removable jet wings! The limited-edition collection will be available for purchase December 1, 2023 at www.irregularchoice.com.

Patch Collection, the largest licensed patch retailer, is thrilled to announce their newest partnership at Patch Collection – a captivating licensing agreement with the renowned Loteria Don Clemente brand.   Loteria Don Clemente is a popular and entertaining bingo style card game often played during family gatherings, holidays, and social events in Mexico and among Hispanic communities around the world. It is a simple and enjoyable way to bring people…

Universal Products and Experiences (UP&E) is proud to share details of an ambitious 365 licensing strategy for its deep and dark portfolio of Horror properties. Spanning more than 90 years of cinema history, Universal’s vault features classic Universal Monsters including Dracula, Frankenstein and The Mummy, along with nostalgic horror icons like Chucky and Michael Myers. These genre defining characters sit alongside new IP from the next generation of Universal’s horror storytellers, like Jason Blum’s Blumhouse with recent popular films The Black Phone, M3GAN, and the upcoming The Exorcist: Believer and Five Nights at Freddy’s, along with Joran Peele’s Monkeypaw and his unique take on horror with Get Out, Us and NOPE.

Fans of J Pierce have always admired his unique art style and the positive feelings his art evokes. J Pierce’s vibrant universe will be introduced into several new consumer product categories, strategic partnerships and retail collaborations beginning in 2024. The new program will also include a charitable alliance with LRG Giving Tree, with a percentage of royalties to be donated annually. “We are very grateful for the opportunity to align with Justin and his partners to utilize a charitable portion of their royalties towards building wellness rooms for underserved youth in foster care and school settings,” says Eunnie Hur, executive director, LRG Giving Tree.