Category: Licensing

Global giant Fresh Del Monte, one of the world’s leading vertically integrated producers, distributors and marketers of fresh and pre-cut fruits and vegetables, is extending its collaboration with worldwide hit brand Miraculous for a limited-edition promotion for its new “Kiwi Origin South Europe” campaign. The announcement was made by Hyde Schram, Vice President, Global Partnerships, ZAG, and Thierry Montange, Marketing Director, Fresh Del Monte Europe & Africa.

Celebrating its 100th anniversary, Hasbro returns to Brand Licensing Europe (October 4-6, 2023) this year with a full slate of announcements alongside new and existing licensing partners. From entertainment with A-list guest stars to dazzling fashion and footwear, innovative toys and so much more, Hasbro is delivering something for every fan. Hasbro’s Purpose is to create joy and community for all people around the world, one game, one toy, one story at a time. With Licensed Consumer Products offices around the world and a strong base of over 1,800 licensees, Hasbro continues to serve its Purpose by delivering product innovations and captivating entertainment for fans of all ages through endless consumer touchpoints, including the following all-new partnerships and collaborations launching across the globe.

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and Crayola, the company that has inspired artistic creativity in children for more than 100 years, has announced a multi-year agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. Terms of the deal are not disclosed. “We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO, MGA Entertainment. “The Crayola brand challenged the L.O.L. Surprise! team to design new toys that would engage kids’ creativity and provide a new colorful way to play with the dolls.”

As the popularity of Anime continues to skyrocket, captivating its fandom around the globe, Konami Cross Media NY, Inc has signed new licensees – including Fashion UK, Kovert and MISTER SFC – for the Yu-Gi-Oh! franchise. The announcement was made by Jennifer Coleman, Vice President, Licensing and Marketing, Konami Cross Media NY, Inc. Coleman noted that the new licensees will unveil an exciting array of apparel and accessories, with many focused on generating excitement with Yu-Gi-Oh!’s strong Gen Z fandom. All of the merchandise will be available in time for the 2023 Holiday season.

MGA Entertainment, one of the world’s largest and fastest growing privately held toy and entertainment companies, and creator of global sensation, L.O.L. Surprise!, has announced its highly-anticipated partnership with renowned confectionery brand, Haribo, further extending its popular and mouthwatering line of L.O.L. Surprise! Loves Mini Sweets. Since its debut in 2022, the L.O.L. Surprise! Loves Mini Sweets line has steadily grown, captivating collectors’ hearts worldwide with its irresistible candy brand partnerships. Its popularity continues to soar, making it the No. 1 segment across the entire L.O.L. Surprise! brand for 2022 and 2023. With the unveiling of Series 3, the excitement is set to reach new heights, due in part to the sweet alliance with Haribo.

Steiff, the inventors of the teddy bear, first brought James Bond to life in teddy bear form earlier this year with their Limited Edition James Bond “Dr. No” Musical Bear. The Dr. No Numbered Edition is a beautifully made musical bear with an internal wind-up musical box (a unique Steiff attribute), that plays the iconic 007 theme tune. The bear was crafted by hand in a limited edition of 3,000 bears, of which few are still available at Steiff and 007.com. Few figures are as iconic as the original international man of mystery, secret agent James Bond, cutting a sophisticated picture in his immaculate suit. The character is so widely beloved that all things Bond are celebrated annually on October 5th, in an homage to the date of the World Premiere of the first James Bond Film Dr. No on October 5th, 1962.

Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin, and tonies, the world’s largest interactive audio platform for children, today announced the launch of the first-ever Spookley Tonie. The Spookley Tonie will appear at—and soon be disappearing from—major retailers and specialty stores across North America and online at Amazon and tonies.com. The Spookley Tonie is appropriate for children ages 3+. The Spookley Tonie features 25 audio tracks that combine songs from the popular Spookley movies and animated music videos with a brand-new story from Spookley himself of the amazing things that happened to him since the day he arrived at Holiday Hill Farm — especially just before Halloween that year. Along their audio journey, kids can dance to popular songs such as “The Transylvania Twist” and “The Boo Song,” and learn the importance of self-acceptance, friendship and empathy.

In advance of the upcoming November release of Disney’s highly anticipated animated musical, WISH, Mattel is unveiling a unique new product collection inspired by the movie. With Mattel’s new WISH doll line, fans excited for the film can now let their imaginations wander and bring their wishes to life.  

Ahead of GameStop Expo, Funko Games recently announced their all-new collectible battle board game, Five Nights at Freddy’s FightLine. Arriving this October exclusively at GameStop, the award-winning tabletop gaming studio will offer a Premier Set and expansive Character Packs to build teams and go head-to-head in this battle of mechanical monstrosities. As a leader within the gaming industry, Funko Games consistently creates successful collectible game lines, offering immersive board game experiences to casual fans and board game enthusiasts alike.