Category: Licensing

Dr Seuss Enterprises celebrates its 30th anniversary this year as a leading global children’s entertainment company, focusing on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr Seuss. The creative, whimsical world of Dr Seuss and its characters have inspired generations of readers and continues to be a true pop culture and entertainment phenomenon, with major successes both on the page, in theaters, on stage, on screen and in many other outlets. At the 2023 Brand Licensing Europe, Dr Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough marketing programs, and initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners. Dr Seuss Enterprises continues to grow, expanding within several categories including entertainment, food and toys, infant and toddler, and digital products.

Hanna Andersson, the leading premium children and baby apparel brand, is collaborating with the iconic National Geographic brand to unveil its latest collection inspired by a shared vision of inspiring excitement about the planets, science, exploration and adventure among generations to come. Made with the same quality and durability parents have trusted for 40 years, the collaboration’s apparel and PJs will feature unique space and planet themed artwork that will help engage Hanna Andersson’s current fans and taps into National Geographic storytelling about space, bringing exploration to children’s fingertips.

Amassing millions of fans across multiple platforms over the past decade, Kartoon Studios (NYSE:TOON) celebrates the 10th Anniversary of its Frederator Networks’ critically-acclaimed, hit original Netflix series, Bee and PuppyCat. In July 2013, creator Natasha Allegri’s Bee and PuppyCat premiered on Frederator Networks’ Cartoon Hangover YouTube channel—a charming animated tale of a twenty-something temp worker named Bee and her mysterious companion PuppyCat as the two travel on fantastic adventures across space while taking on various intergalactic odd jobs to help make rent. What followed was a historic grassroots crowdfunding campaign; a full season on YouTube; followed by a full season debut on Netflix, Bee and PuppyCat: Lazy in Space; a comic book series, incredible cosplayers; amazing fanart; and a rapidly growing global community of fans.

Playview Brands, an established toy company with a diverse portfolio of brands and licenses that inspire families to see the possibilities of play, is proud to announce the renewal of its licensing agreement with NERF, the renowned Hasbro brand known for foam-blasting fun! This innovative partnership will keep NERF fans in control of their next championship with Playview’s NERF BUNKR Battle Zones, a customizable game field toy line. NERF BUNKR Battle Zones aims to elevate NERF play by equipping fans to create and customize their battlefield with large-scale inflatable obstacles and accessories that take blaster battles to the next level. Playview’s line of BUNKR products gamify the battle experience by using a game card system that reinforces active, imaginative, and immersive play.

MGA Entertainment (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, has announced a collaboration between its popular fashion doll brand Bratz and star and entrepreneur, Kylie Jenner. Together, the generation-defining duo is launching the first-ever celebrity Bratz collection that reimagines the pop culture queen herself as a Bratz doll. Beginning with the new Mini Bratz x Kylie Collectibles, the full line will be released over the coming weeks. The Bratz x Kylie collection gives Kylie the classic Bratz treatment, while also pulling inspiration from her personal style and most iconic fashion moments.

License Global has reveals its highly anticipated annual study, The Top Global Licensors report. This year’s report totaled $273.4 billion in retail sales of licensed consumer products in 2022, with over 40 brands in the report seeing collective growth of more than $26 billion. The annual Top Global Licensors report collects global retail sales of licensed consumer products and experiences from the biggest global brands spanning sectors such as entertainment, sports, gaming, toys, corporate brands, fashion and apparel, among several other categories.

Kartoon Studios , through its controlling interest in Stan Lee Universe, LLC, has announced a total and near-instantaneous sell through of Stan Lee digital collectibles through its partnership with digital leader VeVe, on July 18. The total drop, of over 8,000 digital collectibles opened at 8am PST, and was sold out almost immediately. This news comes on the heels of a successful opening of the Stan Lee Exhibit at The Comic-Con Museum in San Diego, California. The Celebrating Stan Lee collection, joins Star Wars, Marvel and Disney amongst their elite collection of digital collectibles. Celebrating Stan Lee features four digital collectibles for fans in Chibi style, which is a popular style of caricature originating in Japan and common in anime and manga where characters are drawn in an exaggerated way, typically small and chubby with stubby limbs, oversized heads, and minimal detail.

Mattel, Inc announced that it has renewed its licensing agreement with Warner Bros Discovery Global Consumer Products. Mattel will continue as a Warner Bros.’ toy licensee for the preschool, plush, dolls, vehicles, games, and novelty toy categories, developing and marketing products for more than 50 Warner Bros Discovery brands and franchises including DC Universe, DC Super Friends, “Batwheels,” Harry Potter, Fantastic Beasts, Friends, Seinfeld, and Ted Lasso, among others. “Mattel is incredibly proud of our two-decade long partnership with Warner Bros. to create products for fans featuring their favorite Warner Bros. characters and storylines,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “We are thrilled that Mattel is a partner of choice for the largest and most successful entertainment companies in the world, and are excited to continue our partnership with Warner Bros. Discovery as we accelerate our businesses together.”

Kids Preferred, in partnership with Warner Bros Discovery Global Consumer Products, is rolling out an infant and toddler collection to gently introduce the magic of the DC Universe and Harry Potter to Generation Alpha. Zoomers to Boomers will be in awe of the cuddly and adorable plush, blankets, teethers and activity toys including My First Comic Book ($15) with a removable Batman and The Joker, peek-a-boo flaps and tactile ribbons.  Kids Preferred creates products for the crib and nursery with many products priced affordably at $10 and under. The caped crusaders and beloved wizards are transformed into items like soft blankies adorned with Hogwarts crests or adorable plush and even a jack-in-the-box that pops up when you least expect it with Batman. Kids can cuddle with 15” Harley Quinn plush or swaddle the red cape of 10” Superman. Kids Preferred adds little details like Superman’s black lock of hair over his forehead or Harry’s barely-there lightning bolt scar.