Category: Licensing

KessCo, a third-generation toy and game company, announced a licensing partnership with SEGA of America, Inc and the Sonic the Hedgehog franchise, marking Kess’ first national licensing agreement with SEGA of America. The partnership will offer Kess the opportunity to feature the iconic Blue Blur and the beloved franchise across a variety of tabletop games, card games and outdoor play items in 2024. “As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America,” said Alex Kessler, CEO of KessCo. “Licensing has become an important part of our growth strategy, and our customers have been asking for Sonic-branded products from us for years. We look forward to continuing to grow our games category through this recent license acquisition, while introducing licensing to our popular outdoor range for the first time.”

VP Racing Fuels, Inc, the world leader in performance fuels, lubricants, additives, and retail, announced the renewal of their licensing agreement with Mr Brands, an automotive accessory consumer product manufacturer. This was brokered and continues to be managed by VP Racing’s exclusive licensing agency, Pacific Swell Brands.

The Woobles, the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners, announced today a new licensing agreement with LINE FRIENDS to create a BT21 MEETS The Woobles Collection. The limited-edition kits will bring the BT21 UNIVERSE to life for the first time in the craft category, and are slated for release summer 2023, exclusively on TheWoobles.com.

The global lollipop brand Chupa Chups announces a yummy new license agreement with the South Korea’s leading make-up brand Banila Co to launch ‘Banila Co x Chupa Chups Collaboration’. The new edition enhances the collection by adding the fun and playful personality of Chupa Chups to existing Banila Co products. The range includes several types of ‘Watery Veil Lip Tints & Plumpers’, the ‘Priming Veil Cheek’ and the popular cleansing balm ‘Clean It Zero’. This high-quality make-up line, with a gorgeous and appealing design, will certainly be a big hit with young consumers this summer.

JAKKS Pacific, Inc, a top manufacturer of toys and consumer products and its costume division, Disguise, announced a licensing agreement with EA to continue to design, market and manufacture toys, actions figures and costumes for the popular, free-to-play multiplayer game, Apex Legends in North America. Developed by Respawn Entertainment, Apex Legends is an innovative battle royale game that continues to deliver a strategic, ever-evolving, high octane competitive experience to millions of active players around the world.

Totter + Tumble are welcoming four new Morris & Co designs to their collaboration collection for 2023. “Following the repeat sell-out of our first Morris & Co Collection – where timeless interiors + elevated product design were snapped up by parents and carers across the world -I am delighted to announce the launch of our second Morris & Co Collection. This new collection celebrates what William Morris is known best for- his intricate and detailed depictions of British habitats. Drawing on the designs of Strawberry Thief, Willow Boughs, Severn and Chrysanthemum, we’ve created a collection of play mats that showcase Morris & Co’s iconic depiction of birds and foliage which offers a naturalistic and calming atmosphere that can help to create a soothing environment for playtime. – and for adults once the kids are in bed!” – Susie Stubbs, Totter + Tumble, Founder and CEO

Crunchyroll, the global brand offering the ultimate anime experience, is joining forces with Jazwares, a global go-to authority on toys and collectibles, to bring fans an epic cross-category portfolio of fan favorite anime properties. The new venture will kick off with an expansive suite of consumer products celebrating fandom across 18 anime series including Attack on Titan, Chainsaw Man, Jujutsu Kaisen, My Hero Academia, and Spy x Family.

Fresh Del Monte, Inc, one of the world’s leading vertically integrated producers, distributors, and marketers of high-quality fresh-cut fruits and vegetables, is collaborating with worldwide hit brand Miraculous for a fun promotion that will reach millions of shoppers and fans across Europe with fresh and packaged products. The announcement was made by Hyde Schram, Vice President, Global Partnerships, ZAG, and Thierry Montange, Marketing Director, Fresh Del Monte Europe & Africa.

Zoonicorn, the multi-platform animated preschool brand from Zoonicorn LLC and Toonz Entertainment, continues to expand its worldwide footprint as it heads into Licensing Expo 2023 with new platforms in territories across the globe.  Now in production at Toonz for its second season of original episodes, Zoonicorn has been picked up for Spanish language viewers by Latin American children’s YouTube channel El Reino Infantil, Mexican national network TV Azteca and Latin American channels Clan International and La TeleTuya. New streaming services include China’s Huashi TV, Hong Kong’s HK TV, Malaysia’s Astro, Czech Republic’s IFC Media and US based streaming services Pluto TV and Happy Kids TV.