Category: Licensing

The award-winning game developer Toca Boca, the creative force behind popular games such as Toca Life World, is set to launch its first-ever official direct-to-consumer (DTC) fan merchandise, consisting of apparel, accessories, and collectibles. Collaborating with manufacturer Juniper Creates, the new fan merchandise will be available globally from May 23, allowing Toca Boca enthusiasts to wear their favorite aesthetic and express their fandom in real life. 

Disguise, Inc, the leading costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK), has announced a partnership extension in the U.S. and expansion into Latin America (LATAM) to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Universal Products & Experiences (UP&E) characters and franchises commencing in 2023. 

MHS Licensing + Consulting will be introducing promising new art brands By The Lakeside, Hayden Lambson and Megan Mehu at the upcoming Licensing Expo (G88) to be held at the Mandalay Bay Convention Center in Las Vegas, June 13-15, 2023. “The Licensing Expo is a highly successful trade show for us and has always been an excellent platform to launch new art brands.” Marty Segelbaum, President of MHS Licensing + Consulting continues, “While there’s always interest in seeing new artwork, it’s critical to have a well-rounded repertoire of popular artists that span a broad spectrum of styles and themes to show our licensee partners. We are proud to be introducing such diverse and talented artists who not only possess a strong social media following, but also speak to the current cultural landscape.”

Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, announce a brand new True North Bear exclusively available in Canada at Walmart and Toys “R” Us. Fans of the beloved franchise can also get excited for more Care Bears collaborations with Peace Collective, Ardene and Kernels Popcorn coming this year. It’s going to be one hot Care Bears summer!

The Noble Collection, a leading manufacturer, distributor and retailer of premium collectibles and Toyllectibles, and Warner Bros. Discovery Global Consumer Products have announced the expansion of their high-quality collectibles assortment based on Warner Bros. Discovery’s library, including Wizarding World, DC, The Lord of the Rings and The Hobbit films, Game of Thrones and more. The collectibles company will offer fans all-new Wizarding World prop replica wands, unique Wizarding World collector plush based on the iconic Patronus charm, exciting new DC collectibles and more. Additionally, The Noble Collection will also bring back items, including reimagined Harry Potter prop replica glasses, and several other highly requested fan and collector products.

JAKKS Pacific, Incorporated is excited to reveal its first line for Sonic Prime. The critically acclaimed new series on Netflix, co-produced by WildBrain and SEGA, has announced a new season to air July 13, with the officially licensed Sonic Prime line hitting shelves in July. In Sonic Prime, the action-packed adventures of Sonic the Hedgehog go into overdrive when a run-in with Dr. Eggman results in a literal universe-shattering event. Desperate to piece his prime reality back together and save his old friends, Sonic races through the Shatterverse, discovering strange worlds and enlisting new friends in an epic adventure of a lifetime!

Jazwares, a leading global toy company, announced that it has entered into a multiyear North America master toy licensing agreement with Sanrio to create a toy line inspired by Hello Kitty and Friends. One of the world’s most famous icons, Hello Kitty debuted nearly 50 years ago and remains a pop culture mainstay beloved by fans across generations. Capturing the brand’s core values of friendship, kindness, and inclusivity, Jazwares’ Hello Kitty and Friends toy line will embrace Sanrio’s signature kawaii style and the playful, colorful nature in a wide range of toy products across multiple categories. This agreement also includes Netflix sensations Aggretsuko and Gudetama brands as well as hundreds of beloved Sanrio characters.

Part Man. Part Machine. Now, all WWE Superstar. WWE and MGM, in partnership with 2K, bring science fiction icon RoboCop to the virtual squared circle in WWE SuperCard, appearing now through May 31, 2023. During the RoboCop event, two Superstar cards ranging up to WrestleMania 39 tier will be available for players to earn, along with Prime Directives and ED-209 Support Cards, Helmet and Armor Plating Equipment cards, and multiple Cardbacks, all themed around the titular cyborg.